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Shop.app domain name sells for $200,000

by — Domain Sales 13 Comments

Shop.app, a domain on Google’s .app top level domain, sold for $200,000.

The word "Sold" in big letters in quote on red background

Sedo has brokered the sale of shop.app for $200,000.

This is the highest sale ever reported for a .app domain name, which is a domain name extension introduced by Google in 2018. According to NameBio, the top sales to date include ZB.app for $91,000, Support.app for $30,000 and Dispatch.app for $15,000.

It’s still a far cry from the top sales across new top level domains in general, though. Several domains have sold for a half million or more including online.casino, vacation.rentals and home.loans.

Shop.app is currently being transferred to the new owner.

Shopify is a potential buyer—it owns the domain name ShopApp.com. Update: Shopify was the buyer.

There are currently 680,000 registered .app domain names in the zone file.

Pizzeria, music academy and other end user domain sales

by — Domain Sales 3 Comments

A Boston pizzeria was among end user buyers at Uniregistry.

Screenshot for Italian Express Pizzeria in Boston

This Boston pizza join bought ItalianExpress.com for $5,000. It forwards it to its longer domain name.

I’ve reviewed Uniregistry’s last two sales reports to find end user domain name purchases. You’ll especially like the last one.

Flapp.com $22,500 – Travel company TravelLab Global AB. I’m not sure what it will use this domain for.

DigitalAdoption.com $17,750 – Quicko Technosoft Labs Pvt Ltd, which uses the domain WhatFix.com, has the tag line “Accelerate Digital Adoption.”

Heartstrings.com $10,000 – This Virginia and West Virginia group teaches music. It forwards its upgraded domain to HeartstringsAcademy.com.

StateRecords.com $9,500 – The buyer is forwarding the domain to StateRecords.org, a site to search for divorce, law, and other types of records.

Escooter.co.uk $6,000 – The buyer is creating a site for electric scooters.

ShoeHorns.com $6,000 – It’s a Shopify website for shoehorns (what else?).

Sympatic.com $5,800 – A holding page states that “Sympatic is developing cloud software that serves the data owners and gives them the ability to collaborate and allow compute over data without exposing their data.”

Unexplored.com $5,500 – What a fantastic name. The coming soon page shows someone wearing virtual reality glasses and the words “Travel Beyond…Coming Soon”.

JKConsulting.com $5,000 – It appears that the buyer is a computer consulting firm that uses the .net version of this domain.

GoldenTriangleTours.com $5,000 – A unit of Top Indian Holidays that offers tours in India.

Diagrams.net $5,000 – draw.io is an open source, browser-based diagramming application.

ItalianExpress.com $5,000 – Italian Express Pizzeria in Boston uses the long domain ItalianExpressPizzeria.com.

Balls.co $4,250 – Just about a perfect name for this male grooming company.

Doron Vermaat – DNW Podcast #263

by — Podcasts 0 Comments

An update on using for-sale only domain name landers.

dnw-podcastDoes making tweaks to domain sales landers lead to increased sales? That’s one of the questions I ask Doron Vermat, co-founder of Efty, on today’s show. We also discuss Efty’s sales volume, how to optimize sales and what it’s like running a business that caters to domain investors.

Sponsor: Name.market

Podcast: Play in new window | Download (Duration: 28:04 — 22.5MB) | Embed

Subscribe: Apple Podcasts | Android | Email | RSS

Subscribe via Apple Podcasts to listen to the Domain Name Wire podcast on your iPhone or iPad, view on Google Play Music, or click play above or download to begin listening. (Listen to previous podcasts here.)

Do discounts demote the value of domain names?

by — Domain Registrars 10 Comments

I don’t understand the logic of promoting discount prices to end users.

Picture of sleazy salesman gesturing to the inside of his burgundy coat

“Hey, you lookin’ for a good deal on a domain? I’ve got options.”

Many times a month I get promotional emails from domain name registrars. The newsletters are filled with special offers on domain name registrations.

Get this extension for only $1.99! This one is half off—just $4.99! Or save big on this extension, just $9.99 for the first year!

I understand that price is a factor when people search for domains. If they see a domain they like in two different new TLDs, they will probably pick the less expensive one, all things being equal.

Offering discounted sale prices for the first year clearly works, judging by how many registries offer these deals to registrars.

But the idea of someone seeing a special price in a newsletter, clicking through and registering a domain because it’s on sale? To me, this devalues the role of a domain name.

A domain name is a critical component of one’s web presence. It’s the only component that’s hard to change after it is selected. Promoting that certain extensions are on sale demotes the importance of domain name selection.

Now, if that newsletter is targeted to domain investors, there is some value in telling them they can get extension .abc at a discount so they can buy a few. Same goes if you want a spammer to register a thousand domains at discounted prices.

But if it’s geared to end users, it doesn’t make sense to me.

Who bought the top 20 sales at Uniregistry this week

by — Domain Sales 3 Comments

A Costa Rican e-commerce company, wound care certification organization, and smart home company bought domains at Uniregistry.

Graphic with the number 20 and words "Top Uniregistry Sales"

Uniregistry recently published its top 20 sales of July, and now it’s going to start publishing its top 20 weekly sales (well, those that it can make public).

It’s great to have this additional data available for the market. I’m not sure if it warrants a weekly end user report on Domain Name Wire because of the size of the list. It might need to be monthly. Or a combination with the Sedo report. But for now, let’s give it a shot.

Here’s what I dug up on the top 20 sales at Uniregistry this past week.

1. wearly.com $25,000 – It’s an end user price but it’s unclear who bought it. Whois shows it’s someone in Japan. Wear.ly is for sale at BrandBucket.

2. createme.com $18,000 – It’s under Whois privacy at GoDaddy but there are a lot of companies that would want to upgrade to this name.

3. unimart.com $13,000 – Unimart selling at Uniregistry? Yep. The buyer is Barulu S.A., an e-commerce company in Costa Rica.

4. vaha.com $12,000 – Just a coming soon page on this domain.

5. iapts.com $11,500 – iApts is short for iApartments. This company helps apartments become smart apartments with connected devices. It does not own iApartments, which is an apartment locator.

6. wcei.com $10,000 – Relias LLC runs the Wound Care Education Institute, or WCEI for short. The .com is an upgrade to its current WCEI.net domain.

7. linesheets.com $10,000 – A line sheet is like a mini catalog, and this site helps you create them easily.

8. etar.com $10,000 – All I can tell at this point is that the buyer is in Saudi Arabia.

9. winnerwinner.com $10,000 – The domain has GoDaddy Whois privacy and still resolves to a Uni lander.

10. satelle.com $7,600 – A buyer in the Netherlands.

11. psilocybinmushrooms.com $7,600 – Still under privacy at Uniregistry.

12. suvmarket.com $7,000 – Doesn’t resolve and no Whois info.

13. coolx.com $7,000 – The buyer is setting up a WordPress site.

14. bouts.com $5,580 – A company called Trichterheide nv bought the domain.

15. planetaryburger.com $5,175 – I don’t know who bought it but I can guess what they’ll do with it.

16. funguy.com $5,000 – Whois shows a buyer in Washington state.

17. walkerconstruction.com $5,000 – Walker Construction is a construction company in Kentucky, building bridges, highways and more.

18. plutocrat.com $5,000 – What do you think – end user or investor? A plutocrat is someone whose power derives from their wealth.

19. abcroofing.com $4,000 – There are a lot of ABC Roofing companies out there, and this one is in Georgia.

20. dealin.com $3,700 – ZeroBase is a web developer in Japan. It’s probably for a project or client.

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