New website is already ranking well for a very competitive term.
When Blake Janover bought the domain name home.loans for $500,000, people scoffed at how he believed the domain name would help him in search results. Sure, his multifamily.loans domain ranked quickly, but there’s little competition for that term.
Fast forward several months and home.loans is indeed ranking well. It shows up on the first page for me when I search for “home loans” in quotes, and #11 when I search without quotes.
That’s pretty darn good for such a competitive term.
Of course, search rankings fluctuate. Just recently vacation.rentals was on the first page of Google but it appears to have slipped to the second page.
[Update: as of Friday, the domain has slipped significantly in the rankings]