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Is the end user prospect for your domain a genuine one?

by — Domain Sales 3 Comments

Make sure to do the research to verify it.

A picture of a magnifying glass with the words "end user research"

I recently found a .com where the matching .cn is already developed. Because the second level domain is registered in another extension, does it mean I have a potential end user buyer for the .com?

The domain is EaseToy .com. It was dropped and can be registered for only $10 as of this writing. The domain contains two common words totaling 7 letters. ExpiredDomains.net indicates the matching .cn is registered and dotDB reports 26 similar domains. Because I don’t judge a domain by its look, I decided to do my research and visited EaseToy .cn.

At a glance, EaseToy .cn looks like a genuine website. It has product info, a news section, and even a picture of the reception desk of the company. However, there is something unusual.

First, the page title is wrong. It shows a media company from the northern part of China but the company info indicates a molding machine manufacturer from the southern part of China.

The Chinese language version used is wrong. The contents are written in traditional Chinese which is used mainly in Hong Kong, Macau, and Taiwan but not in mainland China where simplified Chinese is the standard.

The domain’s name (“toy”) does not match the line of business (“machine”) of the company.

Most puzzling are links found at the bottom of the home page which apparently will take you to some adult sites. This just does not make sense for a machine manufacturer.

My puzzle was cleared when I pasted some of the contents into Google search, which led me to the real site at TWZYJX .com (Taiwan Zan Yang Ji Xie). TWZYJX .com is real but EaseToy .cn is only a copy.

Therefore, it is unlikely EaseToy .cn will upgrade to EaseToy .com. Further analysis using dotDB and Google search could not uncover any potential users of EaseToy.com, so I decided not to acquire EaseToy .com.

My experience highlights the importance of research. Also, when investigating sites that aren’t in your language, you may want to get help from someone who speaks the language.

Is this domain really worth $30,728?

by — Domain Sales 2 Comments

Kassey Lee explains why this domain, which sold at auction last month, has a bounty of potential buyers.

The word "Sold" in big letters in quote on red background

HuangGuan.com sold for $30,728 on Godaddy Auctions on June 15, and I think it is a good deal for the buyer. Here’s why:

  1. Huang Guan represents a prestigious brand: 皇冠 (crown). A prestigious brand can be worth billions of dollars, so its matching .com will be priceless.
  2. The domain is short, with only nine letters in the name, which appeals to Chinese companies because “short” is loved. Remember the craze for 2-letter domains?
  3. It’s 2-pin, which is the most popular type among Pinyin names. You see 2-pin names everywhere in China, for example Bai Du (Baidu.com), Jing Dong (JD.com), and Mei Tuan (Meituan.com).
  4. There are many potential buyers for this domain. Baidu’s corporate credit database lists more than 100 Chinese companies using “皇冠 (crown)” in their names. Similar results can be found in Crunchbase and Baidu URL search.
  5. Huang Guan has multiple meanings. In addition to “皇冠 (crown)”, Huang Guan has other meanings, too, thus allowing you to create other brands. Some examples are 煌观 (brilliant view), 凰冠 (phoenix hat), and 黄馆 (yellow building).

How much can HuangGuan.com be sold to a Chinese company? When it comes to end user pricing, there is no fixed rule. It depends on the desire and also affordability of the buyer, which is illustrated in the stunning $30 million sale of Voice.com to Hong Kong-based blockchain startup Block.One in 2019.

Reviewing 4-character domains sold in May

by — Domain Sales 0 Comments

Do these four-character domains have upgrade value?

The letters CCCC on blue background

I look at domains from the Chinese perspective because of my background. In this article, therefore, I’ll review some 4-character domains sold in May and also check their corresponding .cn and .com.cn usage.

ZZ88.com sold for $13,750. ZZ88.com.cn is an info portal, covering areas such as recruiting, house rental/sale, and dating. However, most entries are dated. The domain only partially matches the site title, where ZZ stands for Zheng Zhou (郑州). Because of this, an upgrade to ZZ88.com is not very likely. Instead, ZZXX.com would be a better choice.

L0VE.com sold for $3,500. Be careful and note that it is “0” (zero) not “O” (letter O) in the domain. L0VE .com.cn forwards to FD7999 .com which is a simple lottery site. So, an upgrade to L0VE.com is not very likely.

111V.com sold for $3,433. The domain already has a for-sale page with a BIN price of 28,880 yuan or about $4080. However, I don’t see much profit in flipping this domain at the stated price.

MG99.com sold for $2,999. MG99.com .cn forwards to 1081223 .com which has a couple of links to casino sites. So, an upgrade to MG99.com is not very likely.

FH38 .com sold for $1,003. FH38 .com has been developed into a lottery site. The domain only partially matches the site title, where FH stands for Feng Huang (凤凰=phoenix). 38 is a good number because 3 suggests “alive” and 8 is “making a fortune”. However, the site title does not seem to have anything to do with the number. FHCP.com would have been a better choice.

LAB8.com sold for $711. LAB8.cn is a portal of mobile games that can be downloaded. The domain does not match the site title, so an upgrade to LAB8.com is not very likely. Instead, Labi.com or LBSY.com would be better choices.

ZT77.com sold for $703. It already has a for-sale page with a BIN price of 18,880 yuan or $2670.

CA66.com sold for $665. CA66.cn is a simple page with links to other sites such as 中国月饼.公司 (meaning “Chinese moon cake” on IDN extension .company) and 中国浏览.中国 (meaning “China browsing” on IDN extension .china). The domain does not match the site title, so an upgrade to CA66.com is not very likely. Instead, ZGLL.com would be a better choice.

As you can see, most of these purchases do not have a likely upgrade to the existing users of the domains using .cn and .com.cn extensions.

Reviewing recent 4-letter domain sales

by — Domain Sales 0 Comments

Kassey Lee investigates Chinese end users for these recent four-letter domain purchases.

Four L's on a blue and orange background

Here are some 4-letter domains sold in May, viewed from the angle of finding end users in China for domain upgrades. Remember that I always check both .cn and .com.cn as both are popular in corporate China.

TTMJ.com sold for $7,000. TTMJ.com.cn is for sale and its owner has suggested the following Chinese meanings which I do like: Tian Tian Mei Ju (天天美剧=good theatrical work in play, opera, TV series, etc every day), Tian Tian Mei Ju (天天美居=good residence every day), and Tian Tian Ma Jiang (天天麻将=Majong every day). The domain can be used in a variety of business fields.

KRKR.com sold for $2,288. KRKR.cn seems to be a B2B business portal. The site claims to have daily visits by tens of thousands of companies to find business partners. Unfortunately, the domain does not match the site title (中国雾机网=Zhong Guo Wu Ji Wang). ZGWJ.com would be a better upgrade possibility.

MJCP.com sold for $1,712. It already has a sale page with a BIN price 58,880 yuan (about $8,300). The domain may have many Chinese meanings, such as Mei Jin Chao Piao (美金钞票=US bills), Mai Jin Che Piao (买进车票=buy bus/train ticket), and Meng Jing Cai Piao (梦境彩票=dreamland lottery ticket).

DXZB.com sold for $1,072. DXZB.cn is a site that provides funding to startups. The company name is CDX Partners so the domain does not match the brand. Because of this , an upgrade to DXZB.com is not very likely. CDX.com would be a better upgrade possibility.

SFST.com sold for $1,200. SFST.com.cn may be a video app or gaming platform but I could not see details of the home page likely due to geo-blocking.

WYFC.com sold for $1,200. WYFC.com.cn is a real estate legal site but the domain only partially matches the site title, where FC stands for Fang Chan (房产=real estate). Because of this, an upgrade to WYFC.com is not very likely. FCLS.com would be a better upgrade possibility.

CPJD.com sold for $1,055. CPJD .com.cn may be a lottery site but the domain only partially matches the site title, where CP stands for Cai Piao (彩票=lottery ticket).

20 end user domain name sales up to $108,000

by — Domain Sales 0 Comments

A pet food company, an artificial intelligence company, and a water filtration company bought domain names.

Picture of bundles of 500 euro notes with the words "End User Domain Sales" and the logo for Sedo

There were many good end user sales at Sedo this past week, including the Expert.ai sale I wrote about on Tuesday.

Here’s a list of some of the end user domain name sales from the past week. You can review previous end user sales lists here.

Expert.ai €95,000 (about $108,000) – Expert System SpA bought this domain. It uses the domain ExpertSystem.com.

JBCapital.com €15,000 – JB Capital Markets is an investment firm focused on international institutional investors and investment opportunities within Spanish markets. It forwards the domain to JBCM.com.

VAFO.com $13,500 – VAFO PRAHA is a privately-owned family company in the Czech Republic that produces and distributes premium pet food.

JetLuxe.com $12,500 – JetLuxe is a private jet charter company.

Nomadism.com $12,499 – The domain name forwards to design studio Mad/Studio. The domain might be for a client.

SplinterWorks.com $7,000 – Splinter Works Ltd A UK design company that produces sculpture-like pool slides, freestanding bathtubs that look like hammocks, and more. It currently uses Splinterworks.co.uk for its website.

HearingAidClinics.com $5,000 – This domain is used as a lead-gen site to connect users to hearing care providers in their area.

BHI.co $5,000 – Barrow, Hanley, Mewhinney & Strauss, LLC, is an investment firm in Dallas that is focused on institutional investors, mutual funds, etc. It currently uses BarrowHanley.com as its website.

Moodly.com $5,000 – Bosstab makes tablet kiosk stands and Point of Sale equipment for businesses. Moodly sounds like a good brand for one of those kiosks that asks how happy you are with the service.

Kahraba.com $4,900 – El Sewedy Industries Group bought this domain. It is an electrical manufacturing company based in Cairo, Egypt. Kahraba means Electrified in Arabic.

TalentCare.com $4,500 – Forwards to talentcare2020.wpengine.com, a site in development for a job services and recruiting firm.

Aquamor.com $4,500 – TST Water has changed its name to Aquamor. It provides water purification products and services.

Properly.net $3,500 – 3MD Solutions, LLC, a transportation and fleet management company in Illinois. I’m not sure what they will use the domain for.

ProESports.com $3,499 – Pro Esports Gaming is an online gaming site.

SanLuisPotosi.com $3,300 – COMMET, an international supplier of a wide range of non ferrous, precious and minor metals, metal residues, ores and concentrates, bought the domain. It is based in San Luis Potosi, Mexico.

TheArt.Net $2,700 – This is interesting. It forwards to an Instagram page selling original artworks, sculptures and prints under the name The Arts Net, Inc.

Zener.nl €2,640 – Zener provides installation and maintenance services for telecommunications and renewable energies.

DasLab .de €2,500 – This website will be used for Covid-19 testing. Das means ‘the’ in German.

SEOBase.com $2,000 – This domain was purchased by Apilayer GmbH, a German software company that develops a suite of APIs & cloud-based SaaS applications.

ThreeHouse.com $2,000 – This website is still in development with a logo, an “Opening soon” message and “Hotel Apartment Home”.



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