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Parked.com Adds New Countries to Yahoo Feed

Support should help boost earnings in foreign markets.

One of the difficulties of providing a parking service based on Yahoo’s advertising feed is that it doesn’t cover as many countries as Google’s feed. But the list of countries supported is expanding.

Recently, domain parking company Parked.com added several new supported regions on its main Yahoo ad feed:

-India
-South East Asia Market: Singapore, Thailand, Malaysia, Philippines, Vietnam, and Indonesia
-Latin America Market: Mexico, Columbia, Venezuela, Peru, Chile and Argentina

This brings the total of supported countries to 62.

Although Yahoo is Parked’s primary ad feed and generally provides the highest payouts, Parked maintains many secondary feeds to backfill inventory. These feeds are used when Yahoo can’t monetize the traffic or if a secondary feed is better. Thanks to faster stats reporting by many of its ad providers, Parked is now able to finalize stats much faster than before.

It is unclear if Yahoo is providing these new regions to other domain parking companies. Both TrafficZ and Hitfarm have confirmed they have the same countries in their feed as of October.

Yahoo’s challenges with non-U.S. traffic stem from its legacy operations. As GoTo and later Overture, advertising clients had to create additional country-specific accounts to reach countries other than the United States.



Google Wins Yahoo Advertising Battle

Regardless of outcome, Google has won.

You may have read yesterday evening that the Yahoo (NASDAQ: YHOO) and Google (NASDAQ: GOOG) advertising deal may not go through, thanks to the U.S. government getting involved.

Bad new for the companies? Not for Google, which played this perfectly.

You see, if Google got the deal then it would have an ad deal with Yahoo that would help fill its coffers while rendering Yahoo’s advertising platform less valuable. Yahoo advertisers would gradually defect, leaving Google as the only tier 1 search ad network.

If Google loses the ad deal, which looks more likely, it also wins. The deal rendered Yahoo useless for several months. The deal also took the Microsoft (NASDAQ: MSFT) option — the option that scared Google the most — off the table in the short term. Microsoft wouldn’t want to get involved if Google is involved, and it gave Jerry Yang a reason to say no to Microsoft’s courtship. Also, you can be sure that Google acquired competitive intelligence during the process.

So Yahoo is even weaker than it was before. Heads, Google wins. Tails, Google wins. Yahoo loses both ways.



Life Without Yahoo

A Google-only world won’t be pretty.

The writing is on the wall. Yahoo (NASDAQ: YHOO) has been floundering for years, and its market share keeps slipping to Google (NASDAQ: GOOG).

The two companies’ advertising agreement, whereby Yahoo will show ads on behalf of Google, will slowly erode Yahoo’s advertiser base. If the deal is approved by regulators, Yahoo will eventually cease to be a relevant factor in the pay-per-click marketing world.

That doesn’t leave domainers in a good position. Right now we’re in a bad position, counting on only Yahoo and Google for the bulk of our revenue. If Yahoo goes away, we’ll be in a terrible position. Get ready for the great Google squeeze.

I’m less concerned now that Google is going to suddenly exit the domain business. Several insiders have suggested that Google will just wait for Yahoo to become trivial and then start squeezing domainer margins.

Right now we have a choice: Yahoo or Google ads. If Yahoo’s advertiser base erodes to the point that it pays out on average 50% less than Google, Google can just dial back its revenue share with domain parking companies.

I don’t know how long before Yahoo becomes irrelevant. But right now you better hope and pray that Microsoft reinvigorates its attempt to takeover Yahoo.



Yahoo-Google Deal on Hold

Ad sharing deal postponed, but deal wouldn’t have immediate effect on domain names anyway.

Over the weekend Google (NASDAQ: GOOG) and Yahoo (NASDAQ: YHOO) announced a delay to their planned online advertising sharing agreement to give the U.S. government more time to review the deal.

Although Google and Yahoo provide the bulk of pay-per-click revenue to domain name owners, this deal would have little impact on paid domain name parking in the short run. The pact between the two search giants does not involve parked domains, but does include the content network. (The long run, as Yahoo cozies up to Google, is a different matter).

I personally don’t like this deal at all because of how it weakens Yahoo in the long run. And man, if I were a Yahoo shareholder I’d be really upset that Yahoo didn’t take that Microsoft deal when it could. They lost billions on walking away from that deal.

So why is Google giving the feds time to review the deal, after earlier giving a short time window and saying it shouldn’t be subject to review? The last thing Google wants is for every move it makes to be under review ala Microsoft. That would crimp its growth.

And with one presidential candidate arguing that oil companies should pay a windfall tax on their 8% profit margins, it’s only a matter of time before some socialist politician lays into Google for its 25% profit margin.



GoDaddy Jacks Up Domain Prices — Again

.Net and .Org prices jump to $15.19.

Just a few days after we swallowed the news that GoDaddy increased .net and .org prices to 13.19, and a few weeks after the company claimed Yahoo “Jumped the Shark” by raising its domain prices to $35, GoDaddy has hiked prices again.

.Net and .Org domain names will now set you back $15.19. It’s not as big of a deal as Yahoo’s (NASDAQ: YHOO) hike to $35, but it seems odd to call out a competitor for drastically raising prices when you also decide to jack up your price 50% or so.

Domain investors that own large portfolios are stuck with a few options: join the discount domain club, spend your time looking for coupon codes, or transfer your domains to other companies.

The discount domain club offers .net and .org domains for $7.19. As for coupon codes, there are a multitude out there on the web. One reader pointed out a coupon that was working as of yesterday: TEST99 gives you .com domains for only 99 cents.

If you want to transfer your domains to a lower cost provider, be sure to not change your registrant name in whois.

It appears that GoDaddy’s pricing strategy is to advertise $9.99 .com domains (really $10.19 when adding the ICANN fee) and then sell customers alternative extensions priced 50% more than many competitors. It may boost GoDaddy’s bottom line — but the company needs to message it correctly to big portfolio holders.


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