Google Domains joins Afternic

Domains listed on Afternic will show up for searches on Google Domains.

Google’s new domain name registrar is now part of AfternicDLS and its fast transfer network, according to an announcement on the Afternic.com website:

Google Domains has joined Afternic DLS and will be part of our Fast Transfer network. Afternic domains that are opted into Premium Promotion will be promoted on Google Domains. We are delighted to add Google Domains to Afternic DLS, the world’s largest premium domain reseller network.

Although I don’t believe Google’s domain name registrar is generating a ton of registrations or domain searches yet, this is good news for domain name investors. Google Domains is targeted to end users that will create websites. Showing them that their desired domain name is available — just at a higher cost — is good messaging compared to just saying it’s taken. It should also hopefully lead to more aftermarket sales in the future as Google Domains gains traction.

GoDaddy names Chief Customer Officer, new CMO

One of GoDaddy’s original employees moves to new position.

GoDaddy announced today that long time Chief Marketing Office Barb Rechterman will be the company’s Chief Customer Officer, a newly-formed position.

According to a press release, this new position is “responsible for aligning the company’s products, services and engagement models with strategic needs and values of GoDaddy’s unique customer base.”

Rechterman has been with GoDaddy since it was founded in 1997. She has been a driving driving force behind the company’s marketing, even though most of the credit externally has been given to company founder Bob Parsons.

Phil Bienert, a former AT&T executive who has been with GoDaddy since 2013, will fill Rechterman’s shoes as Chief Marketing Officer.

Password Managers can save you from phishing attempts

Software makes it difficult to enter passwords on illegitimate sites.

PasswordDomain theft is rampant, and a key way domain names get stolen is when domain name registrar login credentials are phished.

I’m vigilant about monitoring emails for suspicious links and alerts. But with so many emails and accounts to manage, avoiding phishing schemes is a growing challenge.

Here’s one tool to combat phishing: password managers. Click here to continue reading…

Survey: domain name registrars must focus on security and price

Domain name registrars must offer strong security and price to attract customers.

There are some questions I’ve asked on the Domain Name Wire Survey over the past ten years that have predictable answers year after year.

One of these is “Rank the importance of these items when choosing a domain registrar.”

Just about every year, security and price are the top two. That was the case again in 2015.

The weighted score for these two factors was essentially a statistical dead heat for the most important factor when selecting a domain name registrar. Click here to continue reading…

Radix serving up Grilled Cheese at SXSW

New top level domain name company hopes to reach tech audience at SXSW this month.

Radix SXSW

Radix is giving out t-shirts, such as this one for .tech, along with grilled cheese sandwiches at SXSW.

People love free food, especially during a busy conference. I recently wrote about Sedo’s Froyo truck at SXSW; new TLD company Radix is also giving away free food at the event in Austin later this month.

The company will have a large booth at the SXSW Tradeshow and will be handing out free .space-branded grilled cheese sandwiches.

Radix will also offer discounts for on-the-spot registrations of its domains, such as .space and .online. It will promote its upcoming TLDs, including .online and .tech, as well.

Radix CEO Bhavin Turakhia believes SXSW is an ideal way to reach the target market for some of these domain names.

“SXSW is a great platform to reach out to innovators, techies and creative persons. We are really excited to be at the conference and have planned exciting promos to connect with the SXSW community and get the word out there about our domain extensions,” he said.