Et tu, Amazon?
Amazon.com is now offering domain name registration in conjunction with its web services.
This move is not similar to Google’s recent foray into the retail registration market. Instead, it’s similar to what Google did many years ago — offer domain name registration through partners.
Web services providers understand that domain name registration is a key part of getting online. Making it easier to get and integrate a domain name makes it easier to use web services.
Amazon’s domain name registration is offered through its Route 53 Domain Name Service (DNS). It’s actually a reseller deal with ICANN-accredited registrar Gandi. .Com domain names cost $12 a year.
Google has offered domain names in this fashion for many years through partnerships with GoDaddy and eNom. In June it decided to enter the retail domain name registration market directly, no doubt because it will soon be the registry for dozens of new generic top level domain names.
Amazon.com also applied to run dozens of top level domain names. Could its entry into the retail domain name registration market be far behind?
(hat tip: @GeorgeKirikos)
AWS.com is available? If only…
Web.com’s Q2 revenue numbers don’t hit company’s target.
Web.com, which owns Network Solutions, Register.com and SnapNames, released earnings after the bell today.
GAAP revenue for the second quarter was $138.2 million. Adjusted revenue was $144.7 million. Although that’s up 10% year-over-year, it’s below the company’s guidance range of $146.0 million to $147.5 million.
The company added 38,500 subscribers last quarter.
The earnings press release does not mention the number of registered domain names. It will be interested to hear if registration numbers are discussed on the earnings call this afternoon; the number would be inflated by free .xyz registrations.
Web.com also announced the acquisition of Scoot today. With over 400 websites, Scoot is the largest online only business directory network in the United Kingdom.
New service will launch next week.
The company behind Estibot is launching a new domain name service called domainIQ next week.
domainIQ provides reverse whois (all the domains owned by a person or company), historical whois, and other intelligence about domain names.
Many of the features are currently found in DomainTools, and some are also found in the free service Whoisology. domainIQ will certainly compete with these services, depending on what level of detail and data the customer is looking for.
Reverse whois lookups at domainIQ include a bunch of data including the list of domains, categories they fall into, extension break down, language, registrar, valuation break down, keyword density breakdown and more. You can view a video of how it works at domainIQ.com.
Prices range from $24.95 to $149.95 per month. Each package includes unlimited reverse whois lookups, but the levels display a different number of results. For example, the mid-level $49.95/month package will show up to 100 results per lookup.
Estibot rolled the service out to some of its long-time customers today. It will debut to the public next week.
Sedo reports on its domain aftermarket sales so far this year.
Sedo released its market report for the first half of 2014 today.
The company sold about $17 million worth of domain names in the second quarter, down slightly from $19 million in Q1. In the second quarter is sold 7,453 domains, down from 8,763 in the first quarter.
One interesting item of note: Sedo sold a second level domain in a new TLD for $100,000.
The name is confidential, but that bests the luxury.estate sale of $50,000.
Buy Now sales are quickly becoming the bulk of sales. They accounted for 49% over the first half of the year. Negotiated sales accounted for 31% of the total.
The median price of sales on Sedo’s platform was $616.
You can view the market study infographic here.
Donuts’ domain name registration base keeps growing.Donuts sent out a newsletter today that announced it is up to 775,000 domain name registrations.
The mega-registry has released 111 top level domain names in general availability, so that’s an average of roughly 7,000 registrations per TLD.
Frankly, this shows that the “portfolio” registry business is quite good. Scoff all you want at its TLDs with fewer than 5,000 registrations, but this is already a nice little business.
111 released. Let’s say donuts ends up releasing another 111 into GA (which might be a bit high). Double the current number and you get 1.55 million domains. Assume the low end of their wholesale pricing on all domains, around $15 per year. That’s $23.25 million in annual revenue.
Remember that .Co sold for over $100 million with just over 1.55 million domains. An exit like that probably wouldn’t create a return for shareholders, so the company needs to do much better than 1.55 million registrations.
Also note that the numbers above ignore Domain Protected Marks, sunrise, landrush, premium pricing, etc.
Donuts is banking on growing demand over time. Whether that’s from a slow trickle of registrations or a second wind, it’s likely that its numbers will continue to move upward as these TLDs are on market.
Of course, the elephant in the room is what renewal rates are over the next couple years.