Joseph Peterson looks back at the past week in expired domain name sales at NameJet.
NameJet’s top expired domain sale during the past week was Lucie.com at only $5.6k. Last week, that same domain would have been #7 – far behind the $29.1k leader. That isn’t to say that Lucie.com was NameJet’s biggest auction; actually I counted 16 that closed last week between $8.1k and $21k, but they weren’t expired domains. For those who are just joining us, I’d better explain that these weekly articles are limited to pre-release and pending-delete auctions that are part of the expired domain cycle. In my monthly review articles, I discuss non-expired domains too. Click here to see this week’s sales…
Someone is having fun with GoDaddy’s withdrawn commercial…and doing it with GoDaddy services.
GoDaddy won’t run its controversial Journey Home commercial during the Super Bowl on Sunday. The ad featured a site called Gabby’s Goldens that sold dogs online. It drew the ire of pet lovers and advocates everywhere.
Yet someone is having some fun with it, and using GoDaddy’s services to boot.
GoDaddy registered GabbysGoldens.com ahead of the commercial. Another customer just registered GabbysGoldens.org and created a website using GoDaddy’s Online Store service.
WIPO panel finds that lead generation technology company abused UDRP.
A three person World Intellectual Property Organization panel has found the company behind LeadPages.net to have engaged in reverse domain name hijacking in a cybersquatting complaint.
Avenue 81, Inc., which offers lead generation software and tools at LeadPages.net, filed a cybersquatting complaint against Karl Payne, the owner of LeadPages.com.
Payne registered the .com domain name in 2004. LeadPages.net was formed and its domain name registered in late 2012. Obviously, they chose the .net domain name because the .com was taken.
After first trying to acquire the domain name for as much as $15,000, LeadPages.net filed the complaint with WIPO. The company argued that, since his most recent renewal of the domain name, Payne had switched the use of the domain name from inactive to promoting a service to take advantage of misguided traffic. Click here to continue reading…
A weekly run-down of end user domain name sales at Sedo.
Sedo’s top reported sale last week was SuperSeats.com, which Michael Berkens sold for a staggering $48,888. With Sedo still in possession of the domain, I can’t confirm my hunch that SuperSeats.net was the buyer. Some other large sales are in the same boat, including RBU.com ($27,500) and 2009.com ($22,500).
Below are 27 Sedo sales from last week where the end user is identifiable. Previous weeks’ lists can be found here. If you’d like to learn how to sell your domain names through Sedo, Andrew Allemann has written this downloadable guide.
Amstor.com (€4700) – This Ukrainian grocery store already owns Amstor.ua and its IDN in cyrillic, Амстор.com.
GoDaddy, once again, is getting a lot of press for its Super Bowl ad. How much of it was planned?
If you pay for a Super Bowl commercial and no one talks about it before or after the big game, you got ripped off.
GoDaddy discovered this many years ago and has mastered the art of getting extra impressions of its ads and Monday morning water cooler talk. GoDaddy’s ads are often criticized and sometimes ranked as the “worst” ads on the Super Bowl. Yet “worst” is a heck of a lot better than the middle-of-the-road commercials that no one talks about.
This week it debuted its planned Super Bowl ad on Today. The controversial ad spoofed other lost dog commercials. This ad ended with an unexpected twist — A GoDaddy customer was happy when the dog returned, because she had just sold him through her website.
Given GoDaddy’s previous advertising antics, the initial thought that popped into many minds was if this was a planned stunt.
Was it? I’m a bit torn.
GoDaddy had to predict the backlash the commercial would cause. Selling puppies? On the internet? Yes, taken in the context of the commercials it spoofs, you can give it a laugh. Yet the commercial suggests that people can use GoDaddy’s web presence services to do things that people hate. Not exactly the best message, and perhaps where the commercial really goes awry.
If this commercial aired five years ago, I’d have no doubt that it was all a planned publicity stunt. But there’s a new CEO at the helm of GoDaddy who doesn’t seem to gravitate toward the all-publicity-is-good-publicity mantra.
More importantly, GoDaddy is in the process of going public. Does it really want to rock the boat with negative publicity at this point?
GoDaddy has once again gotten people talking about it. This time, I’m not so sure if it’s going exactly according to script.