Danica Patrick to once again star in GoDaddy Super Bowl commercial.
GoDaddy announced plans today for its 11th consecutive appearance in the Super Bowl.
GoDaddy’s 2015 Super Bowl ad is called “Journey Home”, and will focus on GoDaddy’s small business offerings.
Patrick, who already holds the record for most Super Bowl appearances by a celebrity, will star alongside a puppy. Apparently, the commercial will appear to be a Hallmark-style commercial, and then have a twist.
Under GoDaddy’s new leadership, you can rest assured the ad won’t tease you to visit GoDaddy in order to see Danica strip, either.
GoDaddy typically runs two Super Bowl commercials, but it appears this upcoming year it might be just one. I’ve reached out to the company to confirm that.
The 2015 ad was created by Barton F. Graf 9000.
Aruba, which defeated Google and Amazon to win the .cloud top level domain name, discusses why it applied for the domain name and what it plans to do with it.
.Cloud was one of the most applied-for top level domain names, with big names like Amazon.com and Google throwing their hats in the ring.
Which is why many were surprised to see that the winner of the private auction for the domain name was a company they might not have heard of: Aruba S.p.A.
Although nowhere near the size of some of its competitors for .cloud, the Italian company isn’t small, either. Today I had a chance to talk with Eric Sansonny, General Manager at Aruba, about the company and its plans for the domain name.
GMO to use Z.com domain name to fuel global expansion.
GMO Internet, operator of Japan’s largest domain name registrar, has acquired the one letter domain name Z.com for JPY800 million ($6.8 million), the company announced today.
Japanese car manufacturer Nissa sold the domain name, which it previously used to promote its Nissan Z car.
GMO says it’s going to use the domain name, one of only three single letter .com domains available, to accelerate its global market expansion:
As one of only three single-character domain names currently existing in the .com space, Z.com is highly memorable and offers unparalleled marketing opportunity. With over 100 million registrations, .com is one of the most instantly recognizable and easily identifiable domains in the world. Z.com was acquired to spearhead GMO Internet Group global growth strategy, and securing “Z” under the .com Top Level Domain, provides the Group with a powerful tool to build a strong global brand.
The company elaborates on its global brand expansion in a separate release.
In 2010, Verisign worked on a plan to auction off one letter .com domain names, most of which have been unavailable for registration. Although prices would be lower if all were released at once, I wouldn’t be surprised to see Verisign work up a similar plan again in the future.
Many new top level domain names are offering one letter domain names for registration. Donuts has offered some in the range of $400/year.
5 more Uniregistry domain names go into general availability next week. And for one of them, .click, Frank Schilling is taking a different strategy when it comes to holding back domain names.
In previous launches, Schilling’s companies have registered thousands — even tens out thousands — of names ahead of general availability launch. That left frustrated domainers searching through the scraps. This was especially notable because Shilling said last January they they wouldn’t hold many domains back.
With .click, the registry is only holding back single character domains. Also, because .Click has already passed the “controlled interruption” period for name collisions, there won’t be a block list there.
In other words, a free-for-all. No premium pricing, no names held back.
Retail prices will also be $6.88 or less, Schilling says.
It will be interesting to see how this affects early registration numbers.
Domain name company isn’t getting much love from Wall Street.
Shares of domain name company Rightside have dropped 15% this week, and hit an all time low of $8.33 in trading yesterday.
Rightside (NASDAQ: NAME) is trading for $8.55 per share this afternoon.
It’s unclear what caused the sharp drop this week. Rightside reported earnings after the bell on November 6, and shares climbed the next day. The company filed its 10-Q with the SEC last Friday. I could not find anything in the SEC filing that seemed like new news.
NAME shares started trading on the NASDAQ on August 4 after the company was spun off from Demand Media. Shares started trading at $15.82 that day, so they’re down about 45%. Rightside’s market cap is now $158 million.
B. Riley analyst Sameet Sinha has a $15 price target on the company’s shares.