Domain parking ad providers make changes.
There have been two announcements from the big domain parking ad providers over the past 24 hours that may affect your domain parking company.
According to an email from NameDrive, Google is banning URL forwarding as of October 1. The parking company says clients need to switch to DNS parking, although it says it’s also working on other solutions. [Update: DomainSponsor just sent a notice to its customers as well.]
Partners have known about Google’s plan to ban URL forwarding for a long time.
It will be interesting to see what effect Google’s move will have on domain parking split-testing platforms such as Above.
TrafficZ sent an email to customers yesterday informing them that Yahoo is “capping” revenue on .biz, .co,
.info, .tv, and .us domain names. If the cap is hit, Yahoo will no longer show ads on the domains for three days. However, parking companies will likely display ads from different ad feeds during this period. From my experience, some of these secondary feeds perform quite well on certain TLDs.
Both of these moves address challenges with domain parking; namely fraud. URL forward is frequently abused and limits Google’s insight into the traffic it is monetizing. Domains such as .biz shouldn’t get much type-in traffic, which may be the reason for the cap.