These companies should upgrade their domain names. Being big does not necessarily mean you are better at choosing your domain. When I survey the corporate landscape in China, I see many large companies needing to upgrade their ... Continue Reading3 Comments
Why are Pinyin domains called 1-pin, 2-pin, 3-pin, and 4-pin?
· UncategorizedKassey Lee explains the nomenclature for Pinyin domain names. When talking about Pinyin domains, I often use the terms 1-pin, 2-pin, 3-pin, and 4-pin. Where did they come from and why are they important? Actually, I may be the one who started ... Continue ReadingLeave a Comment
These 43 two letter .com domains are used by Chinese companies
· UncategorizedKassey Lee examined all 676 two letter .com combos to see how many are used by Chinese companies. A lot of 2L .com domains have moved to China, but how many of them are actually put to use? To answer this question, I generated a list of 676 ... Continue Reading4 Comments
Fortune China 100 reveals domains wanted by corporate China
· UncategorizedStudy this list to understand what types of domains large Chinese companies prefer. I've been diligently studying the Fortune China 100 list because these large companies can tell us what domains end users in China want to acquire. Recently, I ... Continue Reading4 Comments
Domains related to fitness, health, and sports may be the next trend in China
· UncategorizedChina should see increased interest in exercise thanks to a new government plan. The State Council in China announced a fitness plan on August 3 to encourage a healthier population. This may create a boom in the fitness space and, thereby, boost ... Continue ReadingLeave a Comment
Will China Telecom call this domain owner before the upcoming IPO?
· UncategorizedThe company is missing an important domain name. It reminds me of an old Godzilla movie called "Size Does Matter". China produces a lot of Godzilla-size corporations, and China Telecom is one of them. Yet, its corporate executives may have ... Continue ReadingLeave a Comment
Suggest a great domain for this upcoming global brand
· UncategorizedHow should this publicly traded company brand itself for an international audience? When you see the name "Li Auto", what do you think of? It suggests to me a car repair shop operating in my neighborhood. Well, Li Auto is actually a rising star in ... Continue Reading19 Comments
The smartphone champion’s wise domain strategy
· UncategorizedXiaomi started with a smart brand and bought Mi.com to make it better. In June, Jun Lei's company Xiaomi sold more smartphones globally than Samsung and Apple. Lei is no ordinary entrepreneur. He's outstanding when it comes to product and domain ... Continue Reading7 Comments
Is your ideal car Lixiang?
· UncategorizedLi Xiang has many meanings -- and so do many Pinyin names. If you are a fan of electric cars, you may have come across the name "Li Xiang" (理想). What I find interesting is the connection between the brand name and the name of its creator -- and the ... Continue ReadingLeave a Comment
China’s digital economy and domains
· UncategorizedKassey Lee examines the growth of online commerce in China. I just finished filing my business tax return -- online for the first time. Things have changed rapidly in recent years and I find myself moving more and more into a digital world. Look at ... Continue ReadingLeave a Comment