It might be time for Alibaba to buy a shorter domain. Going short seems to be a trend in China. Just look at internet giant Alibaba. The name is well-known, easy to remember, and short at 7 characters only. Still, Chinese consumers think it is too ... Continue Reading14 Comments
Are your domains also Pinyin?
· UncategorizedKassey Lee will let you know if your domains are also Pinyin. Here are the domains owned by ten well-known brands in China: Anta.com, Pingan.com, Alibaba.com, Suning.com, Haier.com, Lining.com, Bilibili.com, Yili.com, Lexin.com, and Boke.com. Can ... Continue Reading7 Comments
Domain upgrade is the name of the game
· UncategorizedHere's another example of a company that needs to upgrade its domain. Domain upgrades are where investors can find a lot of opportunities in China. There are still many Chinese companies with the need and financial ability to upgrade to better ... Continue Reading2 Comments
A Pinyin domain that does not look like Pinyin
· UncategorizedErke is actually a Chinese brand. Erke is hot! Everyone in China is talking about it and shoppers flock to its retail stores. Sales in July saw a massive spike. The great success of a foreign brand in China? No, Erke is actually a Chinese ... Continue ReadingLeave a Comment
How single letter .cn domains are used
· UncategorizedKassey Lee examines how single-letter .cn domains are used. Single-letter domains are the best of the best. They are the shortest and easy to remember. They create no language barrier and can apply to a large range of business fields. In this ... Continue Reading2 Comments
How to build Renmai for domain investing
· UncategorizedKassey Lee, who has 30,000 LinkedIn connections, explains how to use LinkedIn to build your domain investing network. Guanxi is a popular word in Chinese business. But I prefer Renmai. I prefer Renmai (人脉) because it focuses on human connections. ... Continue Reading6 Comments
New stars at Asia’s Top 1000 Brands reveal domain preferences
· UncategorizedShort .com domains dominate new entrants to Asia's Top 1000 Brands list. Domains are meant to be used by end users, so studying Chinese brands may tell us what domains corporate China likes to acquire. Recently, Campaign Asia-Pacific published ... Continue Reading1 Comment
Domain lessons from a mysterious brand
· UncategorizedA look at the original domain of this hot clothing brand. It is loved by young people all over the world. It is also one of the most talked-about brands on TikTok and YouTube, yet very few people know where Shein (pronounced as "She in") comes ... Continue Reading4 Comments
Tokyo Olympics, medals and domains
· UncategorizedWords in one language can mean something in other languages, too. I'm not a sports fan but I find myself checking the Olympic results several times a day. The games are full of surprises, including my birthplace Hong Kong getting the first gold ... Continue Reading2 Comments
Why a worldwide friend network helps with domain investing
· UncategorizedHaving connections around the world helps with domain investing. I always remember the kindness of an American friend who mailed me a $500 check when I was low in money while studying in the USA. Friendship is a treasure, and it is also helpful in ... Continue Reading6 Comments