Last month Famous Four Media launched its first few domains, including .webcam and .trade.
.Webcam and .Trade each received about 3,500 registrations on the first day. .Bid received fewer than a thousand.
It turns out that the bulk of registrations were undertaken by a single domain investor. I didn’t figure this out until I had written part of a draft story about the launch. I had tentatively titled the post “Famous Four has a solid first day” based on the registrations in .webcam and .trade.
On the same day, Michael Berkens posted a story about the results, labeling it a “slow start”.
Solid or slow? Good or bad? Mediocre?
It’s an interesting question. Strip out the fact that one person was responsible for most registrations. Is 3,500 a good first day number?
I think it’s quite respectable compared to other TLDs. Many are coming on the market with about 1,000 registrations. Some that have been out for a long time still haven’t hit 3,500 names in the zone file, for example .computer, .build, .recipes.
Had you asked most new TLD applicants a year ago if 3,500 would be respectable, they’d probably say no. But knowing what we do now, I’d say yes.