All new TLD applicants invited to participate in recorded videos.
As part of ICANN’s global awareness campaign for new top level domain names, the group invited all applicants for new top level domain names to participate in a recorded interview.
ICANN hopes these videos will “provide insight into the individual story of a TLD, or portfolio of TLDs, the inspiration behind it and how they see it being used”.
The first two videos feature some familiar faces.
In one video 27-year-old domain name investor Daniel Negari discusses his application for .xyz. You can read more about his plans for the domain here.
In another video, Top Level Domain Holdings CEO Antony Van Couvering discusses the bid for .london and how they will measure its success.
I think this was a smart way for ICANN to promote new TLDs without playing favorites. You can view all of the videos here.