It’s slow, but marching upward.
A lot of things are playing out slowly with new top level domain names, including the adoption of so-called “.brand” domain names. These are domains such as .google and .mlb that are owned by brands.
Now you can track the progress these domains are making with the help of a new stats page on Neustar’s MakeWay.World website.
According to the site’s latest statistics, .568 .brand top level domain names have been delegated and 6,856 domains have been registered across these TLDs. That’s an average of 12 per top level domain.
The site’s StatsHub also provides a breakdown of how the domains are used by company.
For example, MLB Advanced Media shows 33 registered domains and 32 redirecting. This includes redirects for all 30 Major League Baseball Teams.
Data is sourced daily from ICANN’s zone file service.