Company puts .brand to work. Last week I wrote about the .Brand challenge to .Com, and how it doesn't come in the form of big companies giving up their .com domains. For example, Sony is never going to let Sony.com expire. Instead, challenge is the ... Continue Reading21 Comments
The .Brand Challenge to .Com
· Uncategorized"Ancillary" .com domain name purchases might be jeopardized when companies start using .brand domain names. On last week's Verisign investor conference call, an analyst asked the company what effect .brand domain names might have on .com. Verisign ... Continue Reading10 Comments
Switching to a .brand is more expensive than you think
· UncategorizedMake a wholesale switch from Brand.com to .Brand will be expensive, and won't give you many benefits. News over the weekend of the Government of Quebec deciding to not change its domains over to .Quebec heightens the discussion on if it makes sense for ... Continue Reading19 Comments
7 reasons you should withdraw your .brand application
· Policy & LawIf you're rethinking your .brand top level domain strategy, here are some things to think about. A relatively small number of .brand new TLD applicants have abandoned the process so far. Some of them are big, such as GM, which withdrew all of its ... Continue Reading22 Comments
Domain name change leads to 20% drop at HomeAdvisor
· UncategorizedSwitch from ServiceMagic.com to HomeAdvisor.com leads to organic search traffic drop. IAC underestimated the challenge from switching its ServiceMagic business to a new domain name, the company disclosed with its first quarter results. The company ... Continue Reading4 Comments
New TLDs include at least four contested .brand applications
· UncategorizedCompanies battle each other for rights to top level domains. I've identified at least four cases of contested .brand top level domain applications, defined here as a case where two different brand holders are going after the same top level ... Continue Reading2 Comments
Short Application Period Spurs Artificial Demand for .Brand TLDs
· UncategorizedThree month window means lots of companies will apply for .brand under pressure. It may have been Google that made in mainstream. It's the idea of a closed beta. Remember clamoring for a Gmail invite? Or perhaps begging for an invite to Google ... Continue Reading2 Comments