Fizzy launched on fizzy.axa a couple months ago. This September insurance company AXA introduced a new test insurance product called Fizzy. The company launched it on its own .brand domain, Fizzy.axa. Launching the test product on a dot-brand domain ... Continue Reading3 Comments
Big brands and domains – DNW Podcast #140
· PodcastsA discussion with Mark Calandra of CSC about how brands look at domain names. Today we talk with Mark Calandra, General Manager of CSC Digital Brand Services. The 100+ year-old-company is a big player in corporate domain name management. We discuss how ... Continue ReadingLeave a Comment
Tracking the growth of .Brand top level domain names
· UncategorizedIt's slow, but marching upward. A lot of things are playing out slowly with new top level domain names, including the adoption of so-called ".brand" domain names. These are domains such as .google and .mlb that are owned by brands. Now you can track ... Continue Reading3 Comments
Sony creates new sites on .Sony top level domain name
· UncategorizedThree. brand websites promote various projects. Back in 2015, Sony created a site to promote some of the technology in the James Bond Film Spectre. It chose to create the site at AssistMoneyPenny.SONY, using its .brand top level domain name. That ... Continue Reading4 Comments
Sony uses .Sony domain name instead of .Com for microsite
· UncategorizedCompany puts .brand to work. Last week I wrote about the .Brand challenge to .Com, and how it doesn't come in the form of big companies giving up their .com domains. For example, Sony is never going to let Sony.com expire. Instead, challenge is the ... Continue Reading21 Comments
The .Brand Challenge to .Com
· Uncategorized"Ancillary" .com domain name purchases might be jeopardized when companies start using .brand domain names. On last week's Verisign investor conference call, an analyst asked the company what effect .brand domain names might have on .com. Verisign ... Continue Reading10 Comments
Switching to a .brand is more expensive than you think
· UncategorizedMake a wholesale switch from Brand.com to .Brand will be expensive, and won't give you many benefits. News over the weekend of the Government of Quebec deciding to not change its domains over to .Quebec heightens the discussion on if it makes sense for ... Continue Reading19 Comments
7 reasons you should withdraw your .brand application
· Policy & LawIf you're rethinking your .brand top level domain strategy, here are some things to think about. A relatively small number of .brand new TLD applicants have abandoned the process so far. Some of them are big, such as GM, which withdrew all of its ... Continue Reading22 Comments
Domain name change leads to 20% drop at HomeAdvisor
· UncategorizedSwitch from ServiceMagic.com to HomeAdvisor.com leads to organic search traffic drop. IAC underestimated the challenge from switching its ServiceMagic business to a new domain name, the company disclosed with its first quarter results. The company ... Continue Reading4 Comments
New TLDs include at least four contested .brand applications
· UncategorizedCompanies battle each other for rights to top level domains. I've identified at least four cases of contested .brand top level domain applications, defined here as a case where two different brand holders are going after the same top level ... Continue Reading2 Comments
