Three. brand websites promote various projects.
Back in 2015, Sony created a site to promote some of the technology in the James Bond Film Spectre. It chose to create the site at AssistMoneyPenny.SONY, using its .brand top level domain name.
That site has since been shuttered, but Sony is spinning up a few new sites on its .brand top level domain name. Here are three sites on .sony that are indexed by Google:
This site promotes a virtual reality experience: “Join us on a journey to the edge of reality as we bring together the hottest Sony Music acts with groundbreaking PlayStation® VR technology to create unforgettable new musical experiences.” Sony does not own LostInMusic.com.
The Motion Sonic Project looks pretty cool: “You can create sound in sync with your exact movements. Through this sound, making motions will become even more fun moving along with your own instincts.” Sony does not own MotionSonic.com.
This one is intriguing to me. Note that they used a subdomain of PostPet.sony, but PostPet.sony doesn’t resolve. I assume they plan to eventually create a site at PostPet.sony or they have an internal registration policy that forced them to create a subdomain. The official website for PostPet is PostPet.jp. Perhaps one of DNW’s Japanese readers can fill us in on what PostPet is all about.
Great to see brands actually using them now.
As if that would ever gain traction…..LOL. Even PostPet.Sony sucks.
They should stick with .com if they want to get any attention. Most people would look at that and not even know it’s a domain name.
Domainsregisters llc says
At this particular moment in time, even .com has very little value. Three letter .com’s that make sense sell for low five figures.
I joined social media to market my product but I find the constant email/messages intolerable. You might be interested in this .. . . See who said that . . .
New TLd’s? why bother when you can purchase a three or four letter .com for less than $50,000 and get longer domains for a fraction of that? Hopefully there will be a new killer app that resurrects the desktop/laptop and the domain industry. You can never foresee the evolution of technology
As a part of the expansion of email software that started in 1997, PostPet was a kind of software that utilized a character called Momo and other pets to make communication more fun. This is the way I understood it explained to me. It is rather famous here in Japan.