Three. brand websites promote various projects.
Back in 2015, Sony created a site to promote some of the technology in the James Bond Film Spectre. It chose to create the site at AssistMoneyPenny.SONY, using its .brand top level domain name.
That site has since been shuttered, but Sony is spinning up a few new sites on its .brand top level domain name. Here are three sites on .sony that are indexed by Google:
This site promotes a virtual reality experience: “Join us on a journey to the edge of reality as we bring together the hottest Sony Music acts with groundbreaking PlayStation® VR technology to create unforgettable new musical experiences.” Sony does not own LostInMusic.com.
The Motion Sonic Project looks pretty cool: “You can create sound in sync with your exact movements. Through this sound, making motions will become even more fun moving along with your own instincts.” Sony does not own MotionSonic.com.
This one is intriguing to me. Note that they used a subdomain of PostPet.sony, but PostPet.sony doesn’t resolve. I assume they plan to eventually create a site at PostPet.sony or they have an internal registration policy that forced them to create a subdomain. The official website for PostPet is PostPet.jp. Perhaps one of DNW’s Japanese readers can fill us in on what PostPet is all about.