Domain Name Wire

Domain Name Wire

  • 150,000+ domain portfolio sells for $5.2 million

    1. BY - Nov 16, 2012
    2. Domain Sales
    3. 5 Comments

    Over 150,000 domains sell at auction for $5.2 million.

    A portfolio of more than 150,000 domain names has sold in a bankruptcy auction for $5.2 million.

    Yet that might not be the end of it.

    The auction was of two separate portfolios and were part of bankrupt firm Ondova. The $5.2 purchase price is 26.8% over the stalking horse bid.

    The domains had significant traffic and revenue.

    The first portfolio of about 3,000 premium domains earned close to $400,000 in the 12 months ending September 30, 2012. The second portfolio had 150,000+ domain that averaged $12.60 in revenue in the same 12 month period. After domain costs that netted out to $3.80 per domain, or net revenue of around $580,000.

    That means the overall sale was about 5x-6x earnings. The premium domains probably have value above the PPC earnings yet the larger portfolio definitely has some trademark issues.

    But this case has been a long, drawn out battle. The parties are bickering, and that could delay a closing on the sale.

    The portfolio was purchased by “Trans, Ltd”.

    Bonus points to whomever can figure out who Trans, Ltd is.


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