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150,000+ domain portfolio sells for $5.2 million

Over 150,000 domains sell at auction for $5.2 million.

A portfolio of more than 150,000 domain names has sold in a bankruptcy auction for $5.2 million.

Yet that might not be the end of it.

The auction was of two separate portfolios and were part of bankrupt firm Ondova. The $5.2 purchase price is 26.8% over the stalking horse bid.

The domains had significant traffic and revenue.

The first portfolio of about 3,000 premium domains earned close to $400,000 in the 12 months ending September 30, 2012. The second portfolio had 150,000+ domain that averaged $12.60 in revenue in the same 12 month period. After domain costs that netted out to $3.80 per domain, or net revenue of around $580,000.

That means the overall sale was about 5x-6x earnings. The premium domains probably have value above the PPC earnings yet the larger portfolio definitely has some trademark issues.

But this case has been a long, drawn out battle. The parties are bickering, and that could delay a closing on the sale.

The portfolio was purchased by “Trans, Ltd”.

Bonus points to whomever can figure out who Trans, Ltd is.

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Reader Interactions


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  1. Ron

    I saw this, had some very obvious TM’s in it, obviously that is where the revenue was coming from.

    Trans whatever is probably a newly formed company.

  2. Vito

    Plan to see Trans, Ltd in a number of UDRPs. Real shameful that a court can profit from selling infringing domain names to clear a bankruptcy to payoff the lawyers.

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