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Saw.com brokers to help Efty sellers negotiate deals

by — Domain Sales 0 Comments

Efty users can pass leads to Saw.com brokers.

House sign with "sold" notice

Back in November, domain sales platform Efty announced that it was going to start onboarding domain brokers to help people sell their domains. Today, it announced such partnership with Saw.com.

Under the arrangement, Efty users can pass inbound leads over to Saw.com brokers to negotiate deals. Sellers will pay a 15% commission (or $250, whichever is greater) when a deal is closed.

This is similar to what you can do at Uniregistry. You can either handle a lead yourself or pass it off to a Uniregistry broker. DAN.com has a similar deal with Media Options.

There are two benefits to using a broker to handle leads. First, it takes some of the emotion out of it and can give a negotiating edge. This is one reason home purchase offers are handled through agents rather than directly between buyer and seller. Second, brokers with good systems are better at following up. It can take lots of follow up to close a deal.

For now, sellers need to be invited to use the brokerage option. Users can email the company at ask at efty.com with the subject line ‘Brokerage’ to be added to the waitlist.

2020 in Review: Domain aftermarket innovation

by — Domain Sales 0 Comments

Aftermarket companies introduced new features to help domain investors sell more domains.

Yellow and blue background with the words "2020 top stories aftermarket innovation"

This is the fourth in a series of posts about the domain name industry in 2020. Read the others here.

2020 started with concern about GoDaddy acquiring Uniregistry, consolidating a low-cost domain aftermarket platform. But I’d argue that 2020 was actually a great year when it comes to investor choice and features in aftermarket platforms.

Yes, GoDaddy has a strong lock on the registrar channel for aftermarket sales, followed by Sedo. But upstarts are offering solutions to help sell domains in other ways.

Dan.com introduced a bunch of new features this year, including flexible domain financing. It also announced partnerships with Bodis to generate parking revenue and MediaOptions to help close more sales. Dan.com is becoming the aftermarket stack.

Efty introduced a marketplace and partnered with Dan.com for closing sales. DomainAgents reported a huge uptick in offers. DNWE came onto the scene, giving domain investors a way to offload domains at wholesale prices while continuing to market them to end users are full fare.

But I’d say the most (and fastest) innovation came from SquadHelp. SquadHelp helps businesses select names. Until this year, domain investors could only use the platform by giving SquadHelp an exclusive and paying a 30% commission. In 2020, SquadHelp introduced white-label marketplaces. Think of it as the ability to create your own domain store and use SquadHelp’s landing pages and transaction system to close sales.

With 7.5% commissions, the ability to tap into SquadHelp’s marketplace for logo designs, remarketing ads, and live chat, SquadHelp has a lot to entice domain owners. It also iterates quickly in response to feedback, with features such as Google Sheets editing, adding new features, and negotiating options.

Ultimately, these companies are giving domain investors more choice. Yes, investors still need to go through GoDaddy’s Afternic or Sedo to get into the registrar purchase path, but they have lots of options for selling their domains through other channels.

Efty launches new domain name marketplace

by — Services 0 Comments

Marketplace aggregates Efty seller inventory.

Screenshot of the Efty domain name marketplace

Efty’s new domain name marketplace

Domain name sales platform Efty has launched a new marketplace with a goal of increasing sales of domain names.

Efty is a platform that lets domain investors create landing pages and custom domain “shops” for their domain names. Prior to introducing the marketplace, the only way people could find domains on the platform was to type them into their browser or to visit a seller’s shop. The marketplace allows people to search across all seller inventory.

There are currently over 630,000 names in the marketplace. Sellers have the option of excluding domain names from the marketplace.

Efty does not charge a commission on sales but sellers have to pay the payment processor/escrow service, such as Escrow.com and Dan.com. Efty charges a monthly fee depending on the number of domains in your account and activated features.

I’m a bit skeptical that the marketplace will drive many sales that otherwise wouldn’t have happened, but I’d be happy to be proven wrong.

Efty and DNWE now integrated with DAN.com payments

by — Services 2 Comments

Two domain sales services have partnered wit DAN.com.

Picture of credit cards with the words "Domain Sales Payments"

Two domain name sales services have completed their integrations with DAN.com for payments.

Both Efty and Domain Name Wholesale Exchange (DNWE) now enable payments through Dan.com.

For Efty, Dan.com joins other payment options, such as Escrow.com. Sellers can opt-in to offering Dan.com as a payment method. Dan.com will charge sellers 5% to complete the transaction.

For DNWE, Dan.com is now the sole payment and sales fulfillment platform. (DNWE also reset all domains over the weekend, requiring sellers to re-opt-in to sell them.)

Dan.com accepts payments via credit card, PayPal, Alipay, wire and bitcoin. It also has generous payment limits, reducing the friction of selling domain names.

Efty teams up with Dan.com, also introducing marketplace

by — Services 9 Comments

Efty users will be able to accept payments through Escrow.com or Dan.com.

The domain name industry creates strange bedfellows.

For example, you might look at Efty.com and Dan.com as competitors. Both offer landing page services to domain name investors.

Yet they don’t have the same solution set, and that’s where a new partnership comes into play.

More than just landing pages, Dan.com is a payment platform. It accepts many types of payments with limited friction.

So Efty is integrating Dan.com payments into its platform. Sellers will be able to add Dan.com buy now buttons so customers can complete their transaction with a payment through Dan.com. Efty already integrates with Escrow.com.

Efty is also introducing a marketplace so that names listed on its platform are searchable. Efty won’t take a cut, so it’s effectively commission-free before payment processing charges to Dan.com or Escrow.com.

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