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Doron Vermaat – DNW Podcast #263

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An update on using for-sale only domain name landers.

dnw-podcastDoes making tweaks to domain sales landers lead to increased sales? That’s one of the questions I ask Doron Vermat, co-founder of Efty, on today’s show. We also discuss Efty’s sales volume, how to optimize sales and what it’s like running a business that caters to domain investors.

Sponsor: Name.market

Podcast: Play in new window | Download (Duration: 28:04 — 22.5MB) | Embed

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Take a look at Zapier

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Zapier is an easy way to connect the web apps you use in your business.

Zapier logoThis morning, domain name landing page/sales platform Efty announced that it now works with Zapier.

Zapier makes it easy to connect various web services. Even if you don’t use Efty, it’s worth reviewing Zapier’s integrations to see how you can use them in your business’s workflows.

For example, I’ve used Zapier to automatically take leads from Facebook Lead Ads and add them to a Mailchimp mailing list.

Some of the services Zapier integrates with are:

  • Gmail
  • Slack
  • Mailchimp
  • Facebook
  • Twitter
  • Salesforce
  • Shopify

One fun integration with Efty would be to take a new lead and tweet it on Twitter. Something like: “I just received an offer for (domain), what do you think it’s worth?”

There are countless options to play with.

 

 

Efty launches new templates based on conversion data

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Company releases new landers based on years of conversion data.

Domain name sales platform Efty has launched three new themes that it hopes will lead to more domain inquiries and purchases for its clients.

“We reviewed inquiry data from the past four years on the Efty platform,” Efty co-founder Doron Vermaat explained. “We took the best performing colors, as well as placement of buttons and forms from our existing landing page themes, to create the new ones.”

Efty has 200,000 domains on its platform with over 3 million visitors per month.

Efty offers several landing page options including Make offer or Buy Now (or a combo of those two). It also has what it calls UDRP-safe and INDPR-safe landers with different sales messages.

The three new designs are called Fresku, Nubia and Nobo.

Here’s the Fresku lander with a Make Offer and Buy Now price:

This Nobo lander is interesting in that it has the buyer enter an offer price before proceeding to the form:

Efty lander

Efty adds live chat to marketplace

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Domain owners can chat with potential domain buyers in real time.

When someone wants to buy a domain name they want a quick response from the domain owner. The faster you respond, the better your chances of closing the sale.

Domain sales platform Efty is taking fast response to the next level by integrating Tawk.to live chat on users’ marketplace sites.

Live chat won’t appear on each individual domain name, but many Efty users forward their domain names to a landing page in the marketplace. If they do this, the landing page has SSL and can use the live chat feature.

Efty dashboard image

Efty users can forward their domains to their marketplace URLs, which have live chat.

Tawk.to also lets domain owners monitor visitor behavior on their sites.

Efty also announced an integration with Mailchimp.

Efty adds SSL to marketplaces

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Marketplaces can now be secured with SSL, opening up the option to have secure landing pages.

Domain name landing page service Efty has added an SSL option for marketplaces.

Customers who park their domains with Efty landers and have a marketplace for their domains can add an SSL to the marketplace. Here’s an example of an Efty-powered marketplace.

This is important because the most popular browsers (including Chrome) now alert users if they are entering information in a form field on a site that is not secured with SSL.

Bringing SSL to individual domain name landers is a bit more complicated. It could be done with free certificates from Let’s Encrypt but some engineering would be involved.

Domain landing page services tend to get around this by hosting the form on a main domain name. For example, when a user submits an inquiry on a domain at Uniregistry, they are forwarded to a contact form on Uniregistry.com.

With the new SSL feature at Efty, the company also introduced an option to forward your domain names to the corresponding page on your marketplace. If you add SSL to your marketplace and activate the forwarding feature, your domain landers with forms will now resolve to a secure page.