A look at brand protection on alt root blockchain domains. Tom Barrett, the president of Encirca, has been keeping on top of blockchain domains, especially concerning trademarks. His company recently launched AltRoots.com to help brands monitor and ... Continue Reading2 Comments
NFT company Dapper Labs registers hundreds of domain names
· Policy & LawThe company behind NBA Top Shot and CryptoKitties registered domains to keep them out of the hands of others. NFT company Dapper Labs has gone on a defensive domain registration binge, registering at least 300 domain names yesterday. The company ... Continue Reading2 Comments
BrandShield takes a different strategy in a world of many TLDs
· Policy & LawHow should brands manage infringement in a world of many top level domain names? Brandshield suggests taking a common sense approach. Brands face new challenges in a world of many new top level domain name options. Brand protection company BrandShield, ... Continue Reading3 Comments
Who needs .Sucks? Microsoft registers Microsoft Edge Sucks domains in .com.
· UncategorizedCompany registers multiple derogatory domain names related to its new browser. There's been a lot of chatter lately about the .Sucks domain name and how brands feel like they're being coerced into paying big bucks to protect themselves. At the same ... Continue Reading2 Comments
Brands missing the mark with .Sucks defensive registrations
· Policy & LawKnee-jerk reaction doesn't make sense and leaves companies vulnerable. I'm not a fan of .sucks business model. I'm not a fan of charging big brands a premium to protect their brands with the veiled threat of someone creating a gripe site against the ... Continue Reading4 Comments
.XXX registry releases Domain Check for brand owners
· Policy & LawTool checks brand across more than just ICM Registry's top level domain names. ICM Registry, the company behind .xxx and the forthcoming .porn and .adult domain names, has released an online tool for companies to check their brands across hundreds of ... Continue Reading4 Comments
This simple visualization illustrates the reality of brand protection in new TLDs
· Policy & LawA visualization of reality for brand protection costs and new top level domain names. One thing that's clear from talking to various people at ICANN 50 this week is that they are surprised by the low level of defensive trademark registrations in new ... Continue Reading7 Comments
