.XXX registry releases Domain Check for brand owners

Tool checks brand across more than just ICM Registry’s top level domain names.

ICM Registry, the company behind .xxx and the forthcoming .porn and .adult domain names, has released an online tool for companies to check their brands across hundreds of new top level domain names.

Domain Check, of course, provides status information related to ICM’s own top level domain names. But it also checks the domain name across many TLDs, providing launch phase and registration status.

For example, here’s what you see when you type in ESPN.com:

The chart shows that ESPN as a second level domain name is eligible for the .Porn and .Adult Sunrise B program. Alternatively, it will show if a domain name is eligible for the Domain Match program.

The report also shows if the domain name is available in other TLDs and if it’s eligible for Sunrise. Finally, you can see the status of other TLD launches to see if the domain can still be protected.

A lot of organizations, including universities, protected their brands in .xxx. I’m curious if they’ll do the same in .adult and .porn. After all, there are a lot more new top level domain names coming out now than when .xxx was released. Many brand owners have decided to not proactively protect their brands in each TLD.