Tool checks brand across more than just ICM Registry’s top level domain names.
ICM Registry, the company behind .xxx and the forthcoming .porn and .adult domain names, has released an online tool for companies to check their brands across hundreds of new top level domain names.
Domain Check, of course, provides status information related to ICM’s own top level domain names. But it also checks the domain name across many TLDs, providing launch phase and registration status.
For example, here’s what you see when you type in ESPN.com:
The chart shows that ESPN as a second level domain name is eligible for the .Porn and .Adult Sunrise B program. Alternatively, it will show if a domain name is eligible for the Domain Match program.
The report also shows if the domain name is available in other TLDs and if it’s eligible for Sunrise. Finally, you can see the status of other TLD launches to see if the domain can still be protected.
A lot of organizations, including universities, protected their brands in .xxx. I’m curious if they’ll do the same in .adult and .porn. After all, there are a lot more new top level domain names coming out now than when .xxx was released. Many brand owners have decided to not proactively protect their brands in each TLD.
After promising for several years not to charge .XXX registrants for matching .PORN, .ADULT, and .SEX domains if the registrants wanted them blocked, the ICM Registry (blaming ICANN) decided to reverse that policy. So .XXX brand protection or investments will now be undermined, or else customers will pay roughly quadruple the rate they were paying … presumably forever.
I would recommend that every registrant discontinue paying for ICM Registry domains – both for practical reasons and in protest of seeming bad faith.
That is my own private opinion, it should go without saying.
Meh. The report shows a lot of domains that are clearly registered as “Unknown”. Seems like a marketing ploy….and poor execution.
If you hover over those, it says the full report (that gets emailed to you) will have the exact details.
Right…and it is no different. Give it a try…