A look at brand protection on alt root blockchain domains.
Tom Barrett, the president of Encirca, has been keeping on top of blockchain domains, especially concerning trademarks. His company recently launched AltRoots.com to help brands monitor and manage their brands in these names. Tom talks about brand protection in these alternate namespaces on today’s show. We also discuss these domains in general, including why people and companies might use them and how they compare to previous alt-root attempts. Whether you’re a brand owner or just interested in blockchain, it’s an educational episode.
Also: Unstoppable challenges Handshake, strong dollar, Escrow.com, Namecheap security, and more.
Sponsor: Sav.com domain transfers
Podcast: Play in new window | Download (Duration: 33:16 — 26.7MB) | Embed
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NetOperator Wibby says
Tom’s breadth of knowledge and experience is always welcome. Ironically (maybe?), listening to him gives me confidence of Handshake’s success.
Rob Anderson says
Very interesting topic. Might point out that some alt-root domains now expire just like “normal” domains.
Also there’s monitoring services for web3 domains already such as https://bnsmonitor.io