Company registers multiple derogatory domain names related to its new browser.
There’s been a lot of chatter lately about the .Sucks domain name and how brands feel like they’re being coerced into paying big bucks to protect themselves. At the same time, a lot of these companies aren’t paying $10 to register BrandSucks.com.
An exception is Microsoft, which is getting out ahead of feedback on its new Microsoft Edge browser by snapping up derogatory domain names. Among the company’s domain name registrations yesterday:
The company also registered dozens of domain names including the new Microsoft Edge brand in multiple top level domain names. Many of these registrations are typos, such as microsoftede.com and microsoftegde.com.
Ivan Rasskazov says
I suspect .sucks probably affects smaller and mid size companies more than mega-caps like Microsoft. The latter can always go after the registrant for bad faith/damages in court which can be very expensive to defend.
(My apologies, I posted this on another threat on accident somehow.)
Jeff Schneider says
With the DNS being flooded with new Quasi-Derivative gTLD Spam extensions, the only way to escape Traffic Dilution , will be by operating a .COM Platform Extension. Just wait to see how the .COM Platform Extensions are given Priority in Collisions and the Spammy Hordes of GOOGLE extensions disrupt the DNSs Nuetrality. The coming BlowBack from the Legacy Extensions will be visited and transacted on. We cannot say the same for the new Quasi-Derivative Spam extensions. JAS 4/30/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist)