Company registers multiple derogatory domain names related to its new browser.
There’s been a lot of chatter lately about the .Sucks domain name and how brands feel like they’re being coerced into paying big bucks to protect themselves. At the same time, a lot of these companies aren’t paying $10 to register BrandSucks.com.
An exception is Microsoft, which is getting out ahead of feedback on its new Microsoft Edge browser by snapping up derogatory domain names. Among the company’s domain name registrations yesterday:
The company also registered dozens of domain names including the new Microsoft Edge brand in multiple top level domain names. Many of these registrations are typos, such as microsoftede.com and microsoftegde.com.