An Animation studio spent $450,000 to upgrade its domain name.

Sedo had a strong sales week with some notable end user sales. Broker Dave Evanson’s $450,000 sale of Zag.com leads the list. Kitchen.co also turned heads as one of the top ten largest publicly reported .co sales ever.

Here are the end user sales (you can view previous lists like this here):

ZAG.com $450,000 – TrueCar sold this company to Zag, an animation studio and entertainment company. It forwards the domain to Zag-Inc.com.

Kitchen.co €70,000 – James Iles discovered that the buyer is Bulgarian company 2create Ltd, which has a service called Kitchen.

ToyShop.co.uk £12,000 – The buyer is setting up a Shopify store.

ILPT.com $10,499 – Independence Telecommunications Utility, an internet service provider in Iowa, bought this domain.

KOM.de €10,000 – The German Press Academy (Depak for short), offers continuing education in communication, PR, public affairs and leadership. It forwards KOM.de to Depak.de.

NaturWand.de €4,999 – RAU is a German manufacturer of noise barrier walls that use greenery. NaturWand.de forwards to its site at RAU.de. Maybe this is a new brand name?

ChannelSummit.com $4,000 – Another domain purchased by UC Today LTD, an online publication for UC, collaboration, and customer experience technology.

TeamCred.com $3,595 – AmeriCash Loans bought this domain. It’s a U.S. lender.

Brandeur.com $3,000 – This is the website for Agents of Imagery, a digital design agency.

SEO.li – €2,000 & SEO.co.za – $3,000 – These domains were both purchased by SEO professional Stephen Noton. They are currently simple websites targeting marketing agencies and other companies to hire Stephen for SEO consulting and website audits.

LoveCoupons.de €2,750 – A German coupon and promo search site.

RevengeTravel.com $2,699 – Travel company Lynxx International bought this domain.

A couple of financial advisory firms, a game developer, and a wrestling site bought domain names.

Sedo had some nice end user sales this past week, including to a company based on the island I live on. It’s always interesting to see local small businesses invest in a good domain name.

Here are the end user sales I found (you can view previous lists like this here).

Tourist.it €15,000 – A Croatian IT company called Business Solutions bought this domain for a new project.

WrestlingEdge.com $9,000 – WWE news site Wrestling Edge got a nice upgrade. It forwards this domain to its website at Wrestling-Edge.com.

E-Fleet.com $7,000 – It’s common to see Volkswagon Vanagons driving around with a PacWesty logo on them on the island I live on. The company that rents these is a local company called Pacific Mobility Group. It bought E-Fleet.com, ostensibly for electric vehicle services.

Pixagon.com $6,000 – MGL MY.COM (Cyprus) Limited is an app developer. This is likely for one of its games.

EuroParcs.eu €5,000 – Forwards to EuroParcs.nl, a website for information and booking of accommodations at a network of parks and resorts in the Netherlands.

Deimer.com $5,000 – Coolants Plus, Inc. bought this domain. It’s the surname of the company’s founder.

SSTech.net $4,000 – Seven Seas Computers bought this domain. It’s a systems integrator in the United Arab Emirates.

NHTechnologies.com $4,000 – New Horizon Technologies is a Spanish technology company focused on developing specialized artificial intelligence technologies.

WellnessRegistry.com $3,688 – SciMar Ltd, a Canadian biomedical company focused on Type 2 diabetes research, bought this domain.

PuntoZero.it $3,304 – PuntoZero is an Italian debt services analyzer and consolidator.

ALife.net $3,000 -Forwards to ALife.com, an online music and creative project studio.

Mantality.co.uk £2,750 – Mantality is a mental health program for men. It offers courses, a podcast, apparel, and a magazine.

Error.org £2,550 – German digital creative agency DGTL One GBR bought this domain. When you type it in, you get the message, “You produced a fatal error. Let me redirect you to some specialists who can help you with this…” This forwards to DGTL.one. The company is using the domain to market its services.

SSense.net €2,500 – Forwards to SSense.com, an online retailer of art and luxury fashion from independent designers.

GuideToRetirement.com $2,500 – Mainspring Wealth Advisors bought this domain. It’s a Seattle-based investment management firm.

OpenSustainability.com $2,499 – Open Rhodes Limited, a UK logistics firm, bought this domain.

SanLuis.com $2,450 – San Luis Wealth Advisors, or SLWA LLC, bought this domain. It’s a wealth management firm based in San Luis Obispo, California.

Euregio.info €2,400 – EURAC Research bought this domain name. It’s a private research center headquartered in Bolzano, South Tyrol, with 11 institutes and 5 satellite research centers.

A real estate technology company, a medical mask manufacturer, and a rebranded recruiting agency bought domain names.

Sedo’s top public sale this past week was BetterCare.com for $30,000. It doesn’t resolve to a site yet and the owner isn’t known. But I did uncover some nice end user purchases.

Here are the end user sales I found (you can view previous lists like this here).

CelebrityAgent.com $12,600 – Celebrity Agent is a real estate marketing service.

FFP2.de €10,000 – DK medical is a German manufacturer of FFP2 respirator masks specifically made to be more comfortable and fog-resistant for those who wear glasses. I could use some of these!

Blasty.com $7,420 – Leo Vegas Group runs a number of online gaming brands.

Illig.com €6,500 – ILLIG Maschinenbau GmbH & Co. KG forwards this domain to its website at Illig.de.

S-Ray.com $5,295 – Arabesque S-Ray is a global data provider that focuses on advisory and data solutions by combining big data and environmental, social and governance (ESG) metrics to assess the performance and sustainability of companies worldwide. It forwards the domain to arabesque.com/s-ray.

Radancy.us $5,000 and Radancy.eu – A company formerly known as TMP Worldwide rebranded to Radancy. It’s an independent recruitment advertising agency headquartered in New York City. It uses the domain Radancy.com.

HLFF.org $4,999 – Wondery Chief Executive Hernan Lopez set up Hernan Lopez Family Foundation for a group that will fight against systemic bias and racism.

Campella.com €4,500 – Henrikssons Husvagnar, a Swedish motor home and caravan sales listing site, bought this domain. It sounds like a camper brand to me.

RayIntelligence.com $3,500 – RaySearch Laboratories is advancing cancer treatment through software.

UniversityofHunting.com $2,988 – Rocky Mountain Elk Foundation, a conservation and pro-hunting organization, bought this domain.

BitPanda.nl €2,750 – Forwards to BitPanda.com, a technology firm focused on cryptocurrencies, digital assets and blockchain technology.

MaccaBingo .com 2,500 – This forwards to MEccabingo .com, so it’s likely a defensive acquisition.

Camperbus.de €2,499 – Forwards to Mietwagen-Camper.de, a German travel website where you can rent motor homes, book flights, and other travel arrangements.

FitnessHome.com €2,235 – A website for Shakra Fitness,  a retailer of weights, dumbells and other home fitness equipment.