A jeweler with major licensing deals upgrades its brand with a great domain name.
A successful jewelry upstart has secured a significant domain name upgrade.
The GLD Shop has rebranded at GLD after acquiring the domain name gld.com from domain investor Richard Lau. Lau told Domain Name Wire he sold the domain name for $1 million.
GLD has a thriving business selling jewelry to clients such as Justin Bieber, Cardi B, Russell Westbrook, and Kevin Durant. It also has collaborations with the NFL, MLB, NBA, NCAA, and Marvel.
According to a BusinessInsider article from late 2020, the company was on track to generate $50 million in sales that year. And with people buying more goods during the pandemic, it surely grew from there.
For all its success, though, the company didn’t have a good domain name. It used TheGLDShop.com and ShopGLD.com for its web address.
Lau sold the domain name to the company last year. It just recently switched its site over and now forwards its other domains to GLD.com.
Based on archive.org records, it appears the switchover happened in the past ten days.
GLD is a play on the word gold. It also happens to be the ticker of a gold exchange-traded fund.
I reached out to GLD’s domain buyer broker, Joe Uddeme, to see if the buyer would comment, but the buyer has not responded.
Perfectname.com Sales says
I did an email search to see if I ever owned gld.com. I did not but I see that in 2012 it was listed for sale for $75K with the sales pitch (Stock ticker for gold).
LaughingBoy says
Hey Greg, are you okay, man? You’re saying like you’ve had 50% of the nearly 18K possible LLL.coms in the last 25 years or something??
Haaaaaaaaaaaaaaaaasaaaaaah!!!
AbdulBasit Makrani says
Thanks for sharing. Wonderful sale!
Rob O'leary says
It would be educational to learn what was the negotiation like?
Rob says
Great sale Richard! GLD is used all the time in the gold investment space for the big gold fund, and the gold price is currently at an all time high and going higher. first class domain name.