Goodbye, pay-per-click revenue.
Google Adsense is making changes to how publishers monetize with its service.
In a post today, the company outlined the two changes.
One is a move from pay-per-click to pay-per-impression for payments. The company says this update “will provide a more uniform way for paying publishers for their ad space across Google’s products and third-party platforms, helping them compare with other technology providers they use.”
It’s unclear to me if this is an actual change in how traffic is monetized or just how it will be presented to publishers. Given that Google has multiple ways of charging advertisers, I think it’s primarily the latter.
Second, the company is changing how it shares revenue with publishers. Previously, it shared 68%. Now, it takes different cuts if the ads are from Google or a third-party network. The company says publishers can still expect to take home about 68% of revenue generated on their sites.
Bruce J Tedeschi says
So is an impression going to show rather than a link on your web page? Trying to picture what they mean by impression instead of a link.
Danny BenDebba says
Are they saying they are not in charge of getting you clicks, just the impressions and it’s up to you to capture the click lol!!
Ashikur Rahman says
As a publisher, will my income decrease or increase? I get around 15k+ visitor vs around 1k clicks. Which scenario will bring more money? Old vs new?
J.R. says
Google word salad for “we will be paying you less revenue.”
Depth of the recession coming Q1 2024.
Anonymous says
Exactly. Ironically I already planned on removing Adsense from my site early 2024. Google is becoming shit of a company.
Jon says
I agree. They have seemingly long wanted to be able to control the traffic flow without having to pay out so much, and it appears with these new changes they have found a new and creative way to do just that. Also, it would appear to be a bit of revenge against the European Union by stirring up an obvious hornet’s nest! The PPC switch to impression may result in less fraud though, and possibly more consistent, but unfortunately LOWER total payouts Im guessing. Looks like we will just have to wait and see, but from a domainers perspective it looks like a death blow to domain parking, which is responsible for driving alot of the domain industry, SURPRISINGLY MORE THAN MOST PEOPLE REALIZE. Its estimated around 20-30% of all domains are registered for purely traffic and ad keyword purposes, so I would expect to see a significant impact in the total revenue department in the way of less revenue being paid out especially to larger domainers and website owners.
Ste says
I got only 200 or little more visitors a day, with I will never earn $1 from google if it change to CPM. I still have more chance to earn more than $1 a day due to high CTR rate but now it just a dream.
Jon says
From what I have researched and come up with, the new changes to Google ads should result in some very big changes to domainers and website developers monthly ad revenue
expectations. I suppose it is not written in stone just yet, but one should expect total average ad revenue to drop by 40-45% conservatively factoring in the loss of alot of lucrative EU traffic, and then about a quarter to a fifth of all US traffic (from California) as a result of the permission to show ads rule that Google is about to implement. As a result Asian traffic will likely become more high in demand. Until a LEGITIMATE competitor to Google adsense finds its way into the ads market domainers especially are going to suffer. The first quarter of next year is looking very bleak at the moment for domainers and webpublishers. I do hope im wrong. Anyone else see it differently? The industry could certainly use some optimism.