Company is killing its Adsense iOS and Android apps.
Is it really necessary to have dozens of apps on your phone when businesses can duplicate the experience through a mobile-friendly website?
Here’s one answer to the question that might be a sign of things to come: Google is getting rid of its Adsense iOS and Android apps in favor of a common mobile website interface.
The company says this will allow it to focus its resources on one common interface that supports all platforms rather than managing three separate interfaces.
A lot of apps are merely dressed-up versions of what you can find on the company’s website. Still, I find that apps can be helpful for sites and services you access frequently. It’s nice to be able to just press an icon and be logged in to the service you want with a simplified interface.
At the same time, it seems wasteful for companies to have to manage two apps (iOS and Android) on top of a website. New technologies make it possible to simplify this into one interface with similar functionality.