Over 30 domains under nTLDs sold last week, and some for high prices.
The live portion of last week’s Right of the Dot domain name auction at NamesCon delivered about $1.5 million of sales. New top level domain names accounted for just over 20% of this dollar figure.
I think this was a huge moment for new top level domain names on the aftermarket.
I know a lot of people will point out that some of the domains sold were among the very best for each top level domain. This is true. But to watch domains created on namespaces that didn’t exist a couple years ago sell for $5,000 or $10,000 in an auction environment is a very good sign.
It’s also worth noting that, had this auction had the same rules as a recent one in China, total bids probably would have surpassed $50 million.
Here are the new TLDs that sold in the auction:
88.xyz $70,000
web.hosting $52,500
stock.photo $16,000
8.link $14,500
night.club $12,000
jet.ski $12,000
buy.cars $11,000
strip.club $10,000
pot.club $10,000
smart.watch $9,500
athletic.club $9,000
i.rent $9,000
wedding.gift $8,500
i.link $8,250
i.click $8,000
e.gift $8,000
investment.property $7,000
e.help $5,000
lasvegas.online $4,750
beachfront.property $4,750
e.flowers $4,500
space.club $3,750
viral.video $3,500
180.xyz $3,500
i.ski $3,250
we.help $3,000
water.ski $2,750
b.sexy $2,750
too.sexy $2,500
vintage.auto $2,250
electric.guitars $2,000
paleo.diet $1,700
Many more are listed in the extended auction.
I think it was a disaster for new tlds. Most of new tlds could only sell for x,xxx or low xx,xxx figures. Remember, those were the best of new tlds. There is no hope for average new tld holders. Also, I don’t believe any .xyz sale. Daniel Negari is infamous for inflating numbers.
I think selling a new TLDs for high four figures or low five figures is a pretty big success. There have been some outliers when companies really want a particular domain name, but that’s rare.
That is in no way an indication of success for new TLDs.
This is just like when Sedo had an auction for .CM premium domain names a few years back.
.CM domains were all the rage and sold for 5 figure then. They have all dropped now.
Expect the same for most of these domains from the NamesCon auction in 2 to 3 years.
Some people will never learn.
Good for registries to find new suckers all the time.
Premium names at the left of the dot are only valuable if it’s COM at the right of the dot.
Curious.
What would the valuations be if these were .com domains, as in
smartwatch.com
stripclub.com
eflowers.com
stockphoto.com
of course, we’d have to exclude the xyz, because the extension works as a hack, usually only if the alphabet is involved, or for entities that focus on letters, like the “W” hospitality group.
For purely marketing reasons, I like the one letter winners, such as i.click, i.link, e.flowers, and i.think the new owners got some good deals.
No doubt these are six and seven figure names in .com.
For the new gtlds, when the words on the left and the right of the dot make sense, or are a common commercial phrase, then they have a good chance of getting value like in this auction. There are already examples of websites operating like this, such as Coffee.club. I can see some success over time for the best keyword / new gtld combinations, but each extension has a limited range of keywords that can be used to the left of the dot that makes sense. The auction seemed to be a success for names like this, who knows what will happen in the future. Will they be discarded like flowers.mobi and the .cm domains, or will they catch on?
So tired of the over marketing of gtld’s! Some people will believe anything.
these people must think domainers are true suckers, if they expect any of the public to believe 88.xyz sold for 70k. I mean really. I wonder how much Negari and co paid to set this one up? People are fools if they believe any of this
fake gtld hype. Lets see how many examples of successful developed
websites we see out of this bunch. That to me would be a much better
indicator.
We are counting on at least doubling our live auction sales in the extended auction which starts to close at 3 PM EST!