Sell-through rate at next week’s auction is guaranteed to be high.
Right of the Dot (ROTD) is hosting a live domain name auction next Tuesday during NamesCon. From the looks of it, they’re going to sell a lot of domain names. The only question is how much they’ll sell for.
Already 31 domain names have pre-bids that have met their reserves (mostly on no reserve domain names). That means the auction is already at about a 30% sell-through rate on a planned inventory of about 100-110 domain names. That should make it exciting.
The auction includes a mix of .com domain names and new top level domain names. Don’t think for a minute that the new TLDs won’t do well; If you get a room full of new top level domain name companies together, they’ll make sure the new TLD auctions don’t flop.
Of the 31 domains to already meet their reserves, 20 are new TLDs. They’re mostly .vegas and .nyc domain names. The .NYC ones are interesting since you have to live or own a business in New York City in order to register the domain names.
One domain sure to grab a lot of attention is SexEducation.com. ROTD partner Michael Berkens originally paid six figures for the name, but put in the auction at no reserve.
Other notable .com domain names include Street.com, Photographers.com, Stroke.com, Land.com and Investment.com. The latter two have reserves north of $1 million.
I would have selected a higher reserve for advertising.global than for advertising.club. I assume they are owned by two different buyers with different expectations. Btw, neither has met reserve yet.
one guy can go put random offers on all the domains with big reserves, and it is a PR play. I have felt domains have never done well at these event auctions probably for the past 7 years or so.
The people with deep pockets there, already have a backlog of great domains, to pay close to retail, and the ones with great names in the auction expect close to retail.
You have people who registered GTLDS last year for $1000 or less, wanting $10,000 – $25,000 from the domaining community, it simply does not seem tangible.
“If you get a room full of new top level domain name companies together, they’ll make sure the new TLD auctions don’t flop.”
Underline.