Apple makes an interesting branding shift.
Apple introduced a few new products today.
As expected, it introduced the iPhone 6.
It also introduced the iWatch–
–Wait, no it didn’t. It introduced the Apple Watch.
It also introduced a new payments solution called Apple Pay.
This is a big shift. Apple obviously can’t change the name of the iPhone, but it chose to brand its new products and services as Apple instead of i-.
Apple created the ‘i’ brand, but it never owned it. Countless companies and products use the ‘i’ prefix for products, regardless of whether they are for use with iPhones and iPads.
This might be hard to believe, but at the turn of the century, no one used the i prefix. It was all about e-this and e-that. I know because I still own a bunch of e-domains.
Then Apple came along with its new-fangled iPod and that all changed.
Now, it would seem, Apple is moving more toward its flagship brandname.
What does this mean for the ‘i’ prefix? Not much, at least for now. Between iPhones, iPads and iOS, Apple has engrained the i prefix into the everyday vernacular.