Displaying posts tagged under "apple"
Apple makes an interesting branding shift.
Apple introduced a few new products today.
As expected, it introduced the iPhone 6.
It also introduced the iWatch–
–Wait, no it didn’t. It introduced the Apple Watch.
It also introduced a new payments solution called Apple Pay.
This is a big shift. Apple obviously can’t change the name of the iPhone, but it chose to brand its new products and services as Apple instead of i-.
Apple created the ‘i’ brand, but it never owned it. Countless companies and products use the ‘i’ prefix for products, regardless of whether they are for use with iPhones and iPads.
This might be hard to believe, but at the turn of the century, no one used the i prefix. It was all about e-this and e-that. I know because I still own a bunch of e-domains.
Then Apple came along with its new-fangled iPod and that all changed.
Now, it would seem, Apple is moving more toward its flagship brandname.
What does this mean for the ‘i’ prefix? Not much, at least for now. Between iPhones, iPads and iOS, Apple has engrained the i prefix into the everyday vernacular.
As with many other Apple product announcements, the name choice ran smack into an existing one.
In this case an Australian firm has already been offering healthcare data services under the company name HealthKit. It also uses the domain HealthKit.com.
While the confusion might seems like a huge blessing, it’s also a big headache, BGR reports.
This isn’t the case of Apple merely not snagging a relevant domain ahead of launching a brand. It’s a case of creating a new brand name that directly conflicts with what could be considered a competitor. You can’t argue Apple wasn’t aware of a company in the space called HealthKit when it created the brand.
I realize that HealthKit isn’t a consumer-facing brand. But everything Apple does is magnified.
Apple owns the domain name but does nothing with it.
Back in May Apple did something smart: it went after the iPhone5.com domain name well in advance of the launch of the new device.
A week after Apple filed a complaint with World Intellectual Property Organization, the owner of the domain name relinquished control.
The domain name is now owned by Apple and pointing to the apple.com nameservers. Thanks to Apple’s advance work it was primed and ready for today’s big iPhone 5 announcement…
Except it wasn’t.
Right now if you type in iPhone5.com it doesn’t resolve. [Update: as of Wednesday evening the domain name now forwards to Apple.com with a tracking code for Apple to know the visit came from an iPhone5.com type-in.]
All Apple has to do is forward it to iPhone.com. It’s pretty simple.
You see companies miss “little” things like this all the time. But I assumed Apple was on the ball since it worked to obtain the domain name in advance of its launch.
I guess not.
Apple smartly measures traffic to recently recovered domain name.
Late last month Apple filed a cybersquatting complaint over the domain name iPad3.com. Shortly after filing the complaint the owner of the domain acquiesced, giving the domain to Apple’s lawyers Kilpatrick Townsend & Stockton.
For a while after the transfer to Apple’s lawyers the domain didn’t resolve at all. Now it forwards to the iPad page on Apple. Here’s the full URL I’m forwarded to when I enter the web address:
Notice the tracking code after the question mark? That means Apple is tracking the traffic it gets from this domain. It also means the company can determine what visitors who type in iPad3.com ultimately do at the site. Do they buy an iPad?
This information will help Apple in future domain name enforcement activity.
Tracking visitors from a recovered domain is surprisingly advanced for most companies. It’s amazing how few companies end up forwarding recovered domains to their own web site, let alone the right “part” of the web site. (Here, the iPad page instead of just Apple.com.) Heck, a good percentage of them end up letting recovered domains expire.
Apple files complaint over iPad3.com domain name.
[Update: the registrant of iPad3.com has turned the domain over to Apple.] Apple didn’t name its third generation iPad the “iPad 3″, but that hasn’t stopped most people from calling it that anyway.
The company doesn’t own the domain name iPad3.com, but that might change soon. The company has asked an arbitration panel to transfer the domain name to it.
Apple filed a case with World Intellectual Property Organization under the uniform domain name dispute resolution policy (UDRP).
iPad3.com was registered in January 2010 and is currently owned by a company called Global Access in Isle of Man. Global Access is no stranger to cybersquatting complaints, having lost challenges by big companies such as AllState, AOL, an MasterCard.
The domain name is currently parked. Its traffic is rotated to various domain parking services with Above.com.
Apple may have a number of future iPad domain fights on its hands: just about every iPad#.com domain up to at least iPad25.com has already been registered.
Oh, and Apple still doesn’t own iPad.com. But the owner of that domain isn’t cybersquatting, so it would have to pay a pretty penny if it wants the domain.