UPS.com expires in 9 days

UPS and other big companies have domain names expiring soon.

UPS.com

9 days until this domain name expires.

OK, so they surely have auto renew turned on. But isn’t this cutting it close?

UPS’ main domain name UPS.com, the one it uses to run its company, expires on April 8 and hasn’t been renewed yet.

UPS isn’t the only big company with a domain name that expires fairly soon. As I did a couple years ago, I ran through the Fortune 100 list of companies to see which ones have domains expiring soon. Here they are: Click here to continue reading…

Evaluating domain names on ValPak coupons

The majority of advertisers in a ValPak coupon mailer include a web address on their ad.

Valpak

The majority of coupons in this ValPak mailer included a domain name.

I recently analyzed a coupon mailer I received to see if local businesses are promoting their websites in advertisements. Today I tore open a ValPak mailer to see if the results would be similar. They were, with some slight differences.

Compared to the RSVP coupons, ValPak had a bit more of the national advertisers, such as Omaha Steaks. Here’s how it broke down: Click here to continue reading…

Are you surprised by Donuts’ renewal rates?

Latest day was 61%, but it might be too early to draw conclusions.

New top level domain name mega-registry Donuts has been blogging daily renewal rate data for its first domain names released nearly 14 months ago.

The most recent data show a 71% renewal rate for the 37,857 Donuts domain names that have exited the renewal grace period. This includes 14 top level domains, and the majority of these names were registered in general availability.

Comparing day 4 to day 3, the renewal rate dropped to about 61% for the latest additions.

Donuts has predicted an overall 80% renewal rate for its domain names. The early data suggest this might be difficult, but there are two things to keep in mind:

1. Two of the earliest domains, .guru and .photography, are its two most-registered. TLDs with lots of registrations probably have lower quality ones (the 50,000th domain is not as good as the 5,000th).

2. There was also a lot of speculation early on, and much of this has waned as people realize the profit potential is a long way off.

I think it’s reasonable to assume that renewal rates for smaller TLDs that were launched later will be higher. Still, 61% for “day four” seems a bit discouraging. (We discussed this a bit on this week’s Domain Sherpa show, before the latest numbers came out). What do you think?

Survey says .Com performs better than new TLDs

Survey says that people more likely to click and recall .com domain names.

Interbrand, ostensibly on behalf of Verisign, has released an infographic showing results from a 1,000 person survey about the power of .com.

The survey shows that people click on domain names ending in .com more than those in new TLDs. Consumers were shown search results pages with similar web addresses but different domain extensions. When the new TLD was displayed first, 61% still clicked on the .com web address listed below it. The infographic didn’t say which alternative TLDs were displayed.

While this is just one survey, a previous study by GlobeRunner showed that people are about twice as likely to click on a .com domain name in an Adwords ad than on a new TLD.

Some deeper analysis could be done, comparing click rates of topical domains vs. generic ones.

The Interbrand survey also said that, after seeing a recommended website with a new TLD, 81% later assumed it was a .com address. The survey notes that a business risks losing web traffic if they use something other than .com.

There’s definitely confusion when people use the non-dominant TLD in their area. The big question for me is if this changes over time.

The state of local domain names…based on a coupon book

Almost all local businesses advertising in a coupon book included a website on their ad.

Coupons

Most coupons in this mailer had a website address on them.

How many local companies promote their websites in ads, and what kind of domain names do they use?

A coupon book I received in the mail recently gives insight, even though it’s a fairly small sample size.

I opened up a coupon mailer the other day from RSVP. It bills itself as “Upscale Offers for Life & Home” and most of the coupons are for the same companies you’ll find in other coupon mailers like ValPak. Almost all are local service providers and franchisees, although there are a couple national ads for services like security alarm monitoring.

Here’s what I found: Click here to continue reading…