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Listen to the Domain Name Wire Podcast on your iOS or Android device.
The Domain Name Wire Podcast is now on iTunes, giving you one more way to listen to the show each week.
You can find the podcast by visiting this link on your Apple device. iOS users can subscribe to the podcast and listen each week on your iPhone or iPad.
I’d also be grateful if you take a moment to review the show!
Android users (and iOS fans as well) can listen to the show through the Stitcher app as an alternative.
If you use a different podcast service than these and would like Domain Name Wire added, please let me know.
Of course, you can always stream the shows from Domain Name Wire or just download them.
Haven’t listened to the podcast yet? Here’s what you’ve missed:
- Ron Jackson analyzing this year’s domain name sales and explaining his results with lease-to-own domain name sales > Listen
- Tessa Holcomb revealing, for the first time, some of Igloo.com’s big domain name transactions and breaking down sales by dollar value > Listen
- Howard Neu discussing this week’s TRAFFIC show and the future of the show post-Rick Schwartz > Listen
- Ray King explaining his company’s plans for .Design and other top level domain names > Listen
Why did losers not value the domain name as high as the winner?
Let me start by saying I’m not a big fan of the idea of community priority and similar mechanisms for determining which applicant gets a particular top level domain name.
But I’ve also been thinking lately about the auction process and its affect on the long term health of new top level domain names.
When an auction is used to resolve a new top level domain name contention set, the company with the highest perceived value of the domain name gets it.
That makes sense. But does it mean the other applicants were all wrong in their calculations of how much the TLD was worth?
Consider a five-way auction for .something. Presumably, every applicant ran calculations ahead of the auction to figure out how much it was worth. The auction ends with just one of them victorious, meaning that only one of the applicants calculated the value to be greater than the closing price.
Did the other four applicants make an error in their calculations? Or did the single firm that won make an error?
Out of the five, only one had projections high enough to justify the price. That’s a bit scarey for the future of the top level domain name at issue.
Yes, I understand a lot more goes into it. A TLD could be worth more to a company that has a direct connection to a related industry. Some applicants have greater efficiencies and channels to market. Some applicants have a lot more money to play with and can take greater risks.
At the same time, if I won a five-way race, I’d have reason to doubt my forecast.
Company is spreading a lot of incorrect information about domain names.
I was rather amused when Infibeam, the Indian ecommerce company behind .ooo, announced its bold ambitions for the domain name last month. I figured it was just a publicity stunt.
Kevin Murphy called the company’s sales targets including millions of first year registrations “batshit crazy”.
I filed Infinbeam in the “PR stunt” file, or perhaps the “delusional” file.
Then yesterday I read a The Economic Times article that says Infibeam’s CEO told it “all 34,000 global brands registered with the Trademark Clearing House from over 100 countries have purchased the dotooo domain name from Infibeam”. Click here to continue reading…
If you thought “Fish on a Bus” was weird, wait until you see “Bee in a Bar”.
Last week Verisign released videos under its new marketing campaign “Make Your Idea Internet Official”.
The videos have been described in a number of ways, with “creepy” being one of them. Yeah, “Fish on a Bus” is certainly creepy.
Both videos have soared to 300,000 views on YouTube. I have no idea how Verisign is promoting these videos and if it is buying views. But the comments on them seem authentic…they’re as stupid as most comments on YouTube.
Anyhow, Verisign published a couple more videos in the series. Including one in which a woman sleeps with a bee. Seriously. They’re worth watching: Click to continue reading…
If the company is Hispandering, it’s also mompandering and corporationpandering.
New top level domain name registries offering regional, niche, or cultural domains, take note: the people you’re targeting might take it the wrong way.
That’s apparently the case with .soy. Google’s new domain name isn’t targeted to yuppies who don’t like cow’s milk. It’s targeted to the Hispanic community. “Soy” is Spanish for “I am”.
But some people in the community think the effort is misguided. That, or they needed something to write about this past week when .soy came across their desk.
A Fox News Latino article aks “Google’s new .SOY domain: Code for segregation or source of Latino pride?”. It says Google should just hire more Hispanics rather than offering them a new top level domain name on the web. Click here to continue reading…