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It has a nice ring to it.
Over the weekend Elliot Silver posted an ad with the headline “Dot Com is Dead” from Minds + Machines. I’ve seen a lot of other blog posts about how new TLD backers are beating the drum that .com is dead. Domainers commenting on the posts then typically say that the idea that .com is dead is ridiculous.
Of course it’s ridiculous. But it’s also exactly what you’d say if you were a new TLD operator.
It sure beats “.Com is the biggest domain, and we hope to siphon off a small bit of future .com registrants, and maybe as a collective all of these new TLDs can take away a bit of .com’s dominance.”
Besides, I don’t think that longer description will fit in a Facebook or Google ad.
Come on, folks. New top level domain backers are selling something. Do they really think .com is dead? Of course not! (Well, there may be a few screwballs, but most understand reality.)
Antony Van Couvering of Minds + Machines stopped by DomainInvesting.com to comment on the story, and noted “…you could hardly expect me to put up an ad that said the opposite…”
Exactly. Don’t think that registries are idiots for pitching that .com is dead. It’s a smart marketing line. If you’re trying to sell an alternative to .com, you create your own marketing narrative.
New TLD registries will need to count on domainers and defensive registrations if they hope to amass a large registration base.
Every new top level domain name applicant I’ve spoken with will swear they aren’t counting on defensive registrations to build their domain base. Even those whose business model depends on companies wanting to make sure people don’t think they .suck.
Many of them also say they don’t want or care about the domain investor’s business.
They’re after end users, they say.
If I were running a new TLD registry I’d say the exact same thing.
But let’s be honest here: if a new TLD operator wants to come anywhere close to the number of registrations that .mobi, .me, .xxx, and any other recently “launched” TLD have, they’re going to need to count on both domainers and defensive registrations.
How many of the 700,000 existing .me domain names resolve to an actual website? How about the other TLDs?
It’s minimal, and the bulk that don’t resolve are reserved by someone for either defensive purposes or for potential future use/resale.
Now, registries want end users to register their domains. They need them to for the long run health of TLD.
But if you hope to have 50,000 or 100,000 domain registrations after one year, you’re going to need to count on speculators and defensive registrations. For some niche domains, you’re going to need this to top even 5,000 or 10,000 registrations.
Unfortunately for registries, domainers won’t chip in as much this time. But if a registry’s business plan has a high number of registrations involved, they better start courting domain investors and promote their sunrise.
GoDaddy, Sedo, Frank Schilling’s new TLDs, and a .xxx domain name make the news.
Tired of turkey leftovers yet? Here are some domain name leftovers from last month…the top five stories on Domain Name Wire, ranked by order of views.
1. GoDaddy begins accepting pre-registrations for new TLDs for up to $1,200 each – the world’s largest domain name registrar starts accepting paid pre-registrations for .uno, .menu, luxury, and .build domain names. It isn’t cheap, either.
2. Frank Schilling’s first new top level domain name is live – .tattoo and .sexy are in the root.
3. GoDaddy to end its Sedo domain sales partnership – listings will no longer be syndicated come the end of Q1 2014.
4. David Letterman jokes about Healthcare domain name – David Letterman promotes a parked .xxx page to make fun of Healthcare.gov debacle.
5. Sedo reports continuing decline in domain parking – Revenue keeps dropping thanks to low price competition, Google adjustments, and browser changes.
It works a lot better than Healthcare.gov, comedian says.
If the owner of the Healthcare.xxx domain name is wondering why he got a bunch of traffic to his parked domain name last night, here’s why.
On the David Letterman show last night, David Letterman joked about all of the problems with Healthcare.gov, the government’s health care shopping site. He suggested an alternative: Healthcare.xxx. The show then shows an ad for the site.
Healthcare.xxx is registered to someone in Kazakhstan and is parked with Voodoo.
I wonder if Letterman’s staff knew that .xxx domain names actually exist? See the video below.
New toll free numbers are coming out next month, and services offer to pre-register them much like new top level domain names.
New TLDs are coming, but not as soon as new 844 toll free numbers. The new numbers will be released next month.
Much like with new TLDs, companies are happy to help you secure the new toll free numbers. I received an email today from a group that offers a pre-registration service similar to what some domain name registrars are offering for new TLDs. Here’s how they describe it:
- No upfront charge to request any 844 # until November 30th
- You set the priority and offer any amount you want from $99 to $999
- You only pay IF we get you the number you requested
- Multiple companies requesting for you giving you the highest odds and most info possible