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HomeAdvisor spent a lot of money on its rebrand, and saw a sharp drop in traffic initially, but it has paid off.
A couple weeks ago Quebec announced a decision to opt-out of switching its web presence over to the new .quebec domain name, citing a price tag north of $10 million.
Just how much work goes into changing to a new brand and domain name?
One large company has gone through a domain change, and it provides a good case study for the costs — both in upfront money terms and lost business during the transition. Click here to continue reading…
Schilling’s company releases another five top level domain names.
Apparently only one company thought it wise to release new top level domain names during the U.S. Thanksgiving holiday week: Frank Schilling’s Uniregistry.
Uniregistry is releasing five top level domain names in general availability on Tuesday: .hosting, .property, .diet, .help and .click.
.Hosting and .Property are the most expensive, with retail prices ranging from $28-$40. .Diet and .Help have prices in the $18-$25 range.
.Click is cheap. Very cheap. Retail prices are typically between $6-$7 per registration.
For previous launches, Schilling has registered a bunch of domain names himself, thus letting domainers pick over the scraps. For .click, he’s holding back fewer than 150 domains from registration, at least until general availability goes live. This means some high quality terms will be available at the second level. The only question is: what’s a good keyword under .click worth?
Easy-to-create starter sites fuel early usage of domain names for Realtors.
About four weeks ago, the National Association of Realtors released the .realtor domain name. Ahead of the launch, I called it one of the most important launches in the nascent new top level domain name program.
.Realtor has quickly shot up to the #4 spot of new top level domain names with about 85,000 domain names in the zone file.
Much like #1 (.xyz) and #2 (.berlin), its success has a lot to do with giving domain names away for free. National Association of Realtors (NAR) is giving up to 500,000 addresses away for free for the first year; others cost $40.
But there are some key differences with .realtor, and why I think it has done a lot to move new TLDs forward as a whole.
First, although most of the registrations were free, Realtors had to actually register them and were limited to just one for free. This means that 80,000 people are now more aware of what’s right of the dot. In other words, they understand a bit more about what a new TLD is.
Second, .realtor has quickly become one of the most “used” top level domain names.
I spot checked a random group of 50 .realtor domain names in the zone file. 46% of them resolved to a website, including forwards. The rest were parked. That’s a pretty good number.
.Realtor achieved this by making it really simple to set up a starter site. Through a partnership with Realtor.com, agents could click a few buttons to set up a basic page with their contact info, bio, and listings. Here’s an example.
True websites? Maybe not. But it’s a step toward getting indexed. It’s also a web address that a Realtor could give to a client or put on their business card.
That moves new top level domain names forward…one impression at a time.
Sites will get label, and might get a search benefit in the future.
Google announced today that it is adding a “mobile-friendly” label to sites in search results, and is experimenting with using mobile-friendliness as a ranking signal.
Over the next few weeks, Google will start adding the “mobile-friendly” identifier next to qualified sites for mobile searches (see picture).
In a blog post about the move, Google suggested that how mobile-friendly a site is might also affect its rankings in the future.
We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
It seems intuitive that Google will demote sites in mobile search if they don’t render well on a mobile browser.
You can see if your site is eligible for the mobile-friendly label on this test page.
Make a wholesale switch from Brand.com to .Brand will be expensive, and won’t give you many benefits.
News over the weekend of the Government of Quebec deciding to not change its domains over to .Quebec heightens the discussion on if it makes sense for brands to switch their web presence to a .brand.
If they want to do it, it’s going to be really expensive.
The Government of Quebec pegged the cost at over $10 million. Ultimately, I think it might be much more.
Keeping new TLDs out of it for a moment, consider the costs of switching to a new second level domain name. Here are some of the things you’ll need to do: Click here to continue reading…