A simple domain that’s difficult (for me) to remember.I like when companies create a brand around a solid one-word brand.
Amazon.com, Bing.com, Medium.com.
But there’s one website with a name like this that, for the life of me, I can never seem to recall: Thumbtack.com.
Thumbtack lets you describe a project you need done, such as fixing a door or a photography shoot, and then experts respond with bids for your project. It’s a good service and it has what should be a good, simple, and memorable domain name.
Yet, for some reason, whenever I need to use the service I sit here racking my brains trying to remember the website’s name. I end up going to Google and typing in something like “handyman” to find the search result for Thumbtack.
Is Thumbtack not as good of a name as I think it is? Why do I have trouble recalling this brand?