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Two Japan-focused domains kick off the week.
It’s another busy week for new top level domain names, including a big .city domain name hitting registrar’s shelves on Tuesday.
Tuesday sees the launch of two Japan-focused domain names…in English.
The biggie is .Tokyo, by far the most populous city TLD to enter general availability thus far.
At least one Domain Name Wire reader thinks it will take a big shift in habits for people in Japan to promote or actually type in a .tokyo domain name…or any domain, for that matter.
We’ll have to see.
One thing is for sure…the price is right. 101domain.com has these for only $13.99 a year.
.Moe also launches on Tuesday. It’s not a domain name for people named Moe. According to its website:
The word “moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a slang word rooted deep in the Japanese Otaku culture. It has often been used to mean a particular type of “adorable” or “cute” towards fictional characters, people, animals, etc.
I’ll leave it up to someone from Japan to tell me how popular this term is. Domains are about $20 retail.
I believe that Valuetainment AG will launch .Voting on Tuesday as well. Its website is very uninformative, but 101domain.com shows the domain becoming available on Tuesday. It is charging $69.99 per year.
Rightside launches two domain names on Wednesday: .Kaufen (“Buy” in German) and .consulting. The latter should do quite well over time despite its length. Lots of consulting companies use “Consulting” in their names.
Donuts has four domain names coming off EAP and four more entering.
.Media, .pictures, .associates and .lease all revert to regular pricing Wednesday.
.Reisen, .toys, .university and .town enter EAP.
I think University will be interesting. Universities rushed to protect their domain names when .xxx came out several years ago as new of the domain name made the rounds with IT administrators. Will the same thing happen with .university?
(Thanks to Calzone for much of the information used in this post.)
DCCC registers domain name for new marketing push.
Important midterm elections are upon us and both Republicans and Democrats are revving up their marketing engines.
What catchy slogan will the Democrats push? “1 Million Votes”, judging from some domain names the Democratic Congressional Campaign Committee registered yesterday. Here are the domain names:
Unfortunately for the Dems, OneMillionVotes.com was registered back in 2007. The domain name is protected by whois privacy.
If the Republicans want to fight back, they can capitalize on the fact that the DCCC doesn’t know that .democrat domain names exist. Or it doesn’t care. It didn’t register OneMillionVotes.democrat or 1MillionVotes.democrat.
.Wien launches. .Tokyo is next week.
The latest geo city top level domain name to launch received more than 4,000 registrations on its first partial day.
.Wien (German for Vienna) launched yesterday and added 4,201 domain names to the zone file. That brings its total to about 4,650.
The registrations are spread across multiple registrars, mostly focused in Europe. United Domains got about a quarter of all registrations, judging from nameservers used.
.Wien domain names will set you back about $35-$60 per year. 1&1 is offering the domains with a $29.99 first year price and then $49.99 going forward.
A potentially much bigger city domain name goes live next week. .Tokyo domain names enter general availability on July 22.
It’s likely, but when is the big question.
Most new top level domain names are struggling to break even the 10,000 domain name barrier. Many applicants tell me they aren’t worried; it’s the long game. That’s true for many of them, especially the portfolio applicants.
I’ve also heard the argument that new top level domains will get a “second wind” when big companies start using the domain names.
This is a fair argument. 99.999% of people don’t know these domain names exist. What happens when they see a big brand promote a domain on a new TLD, whether a .brand or otherwise? Much like brands advertise for Facebook and Twitter every time they show the symbol on a TV or print ad, this will greatly boost awareness of new domain name options.
The big question in my mind is when we’ll start seeing this sort of promotion. Even when it happens, it will take a couple years to be commonplace enough to actually register on the minds’ of most people.
.Bar has decent first day while .rest struggles out of the gate.
The .Bar domain name added 1,116 names to its zone on the first day of general availability. That’s about the same number of domain names that .pub got when it launched last week.
This seems like a solid number given the high pricetag on the domain. As a point of reference, GoDaddy is charging $100 for .bar domains compared to $40 for .pub.
I expect .bar to show steady growth going forward, especially after some bars start using it. At a high price point, this a domain where it makes sense for the registry to do feet-on-the-street marketing to get bars on board.
.Rest, launched by the same registry yesterday, added just 252 domain names. This domain will require more branding to gain traction.
A somewhat competing domain, .menu, gained over 1,500 registrations on its first day back in March.