WooCommerce is moving its domain back to WooCommerce.com after SEO challenges.
For all of those that say changing domains is easy, so domain renewal prices shouldn’t be capped…
WooCommerce, a company owned by WordPress creator Automattic, is experiencing headaches after trying to change its domain from WooCommerce.com to Woo.com. The problem is so bad that it’s reverting back to woocommerce.com.
In a blog post today, the company stated:
Moving to Woo.com created challenges for our users to find WooCommerce in Google searches, which were made worse following Google’s March update. To address those challenges, we assembled a group of SEO experts and consultants to evaluate the best way to build on the strength of the WooCommerce brand. We collectively believe that reverting back to WooCommerce.com will deliver the best outcomes for WooCommerce and the wider Woo community.
Switching domains is hard even for the most tech-savvy of companies.
UCMM says
That’s why the earlier you do it, the better.
Samer says
Insider.com did this reverting back to BusinessInsider.com
Not sure i agree with this, Andrew.
Essentially, a reverse-rebranding, mea culpa that it was a mistake.
Always assumed, “less is more”. The only time i may agree with it is WW.com back to WeightWatchers.
John D. says
Why don’t these companies wean themselves of their endless dependency on Google?
The customer has to be re-trained to go to the direct site.
Google has a chokehold on these startups and will keep raising rates.
Snoopy says
John, there is no way to do that, Google has a monopoly.
moremarketng says
How about Bing
Steve says
W(h)oops!
SENTHIL KUMAR says
Exactly, I too had the problem when I moved my site from domain A to domain B. All the urls in the domain A was selected as Canonical by Google, and thus I had a tough time bringing traffic to my new domain. But going back to domain A means like jumping backwards knowing that you might not be able to cross the well. For the better or worse, stay on the same path, don’t return back. You will lose the remaining traffic too.
Trey P. says
Google is so full of “it”
moremarketng says
Why not keep both domains and redirect the new one to the old one
Andrew Allemann says
that’s exactly what they’re doing