Two two-way races for new top level domain names have been settled.
Two top level domain name contention sets were settled in auctions yesterday.
Golf company Ping (Karsten) won .Ping for $1,501,000. It was in contention with Radix. Thus, .Ping will become a .brand instead of a generic domain name.
InternetX won the auction for .Srl at only $400,000, beating Google. Srl is a corporate identifier similar to LLC for Limited Liability Company.
InternetX already runs .LTDA, a similar corporate identifier short for “Sociedade limitada” that is commonly used in Brazil. .LTDA launched in December and has about 150 registrations.
$400,000 is the lowest amount paid so far for a top level domain name at an ICANN “Auction of Last Resort”.