.Ping fetches $1.5M at auction, .Srl goes for $400,000

Two two-way races for new top level domain names have been settled.

Two top level domain name contention sets were settled in auctions yesterday.

Golf company Ping (Karsten) won .Ping for $1,501,000. It was in contention with Radix. Thus, .Ping will become a .brand instead of a generic domain name.

InternetX won the auction for .Srl at only $400,000, beating Google. Srl is a corporate identifier similar to LLC for Limited Liability Company.

InternetX already runs .LTDA, a similar corporate identifier short for “Sociedade limitada” that is commonly used in Brazil. .LTDA launched in December and has about 150 registrations.

$400,000 is the lowest amount paid so far for a top level domain name at an ICANN “Auction of Last Resort”.

17 End User Domain Name Sales

ccTLD owners, a bank and plastic company all make purchases at Sedo.

Sedo handled 674 domain name transactions last week for $1.2 million in sales. 56% of sales were buy-now prices, which is a bit higher than usual.

There were a number of good sales, including a handful of ccTLD owners that bought the matching .com domain name. A real estate investor who also invests in domain names was responsible for the top purchase of BuyMyHouse.com. Click to see the list…

Heritage Auctions accepting submissions for summer domain name auction

Auction house will hold another exclusive auction this summer.

Heritage AuctionsHeritage Auctions is planning another live domain name auction for early this summer.

The format will be similar to one it held at the Waldorf Astoria Hotel in New York in February. It will be limited to about 30 high value domain names, primarily .com. It will take place in June in either Dallas (where Heritage Auctions is based) or New York.

The February auction brought in over $1.3 million in sales, with many of them coming post-auction. NL.com highlighted the auction at $575,000.

People who wish to sell domain names in the auction should contact Aron Meystedt. His contact information is on this HA.com page. Given the exclusivity, I’d recommend limiting submissions to one or two of your best domain names.

Goldman Sachs and other end user domain name buys

A Goldman Sachs company was among those buying domain names at Sedo last week.

Sedo handled 675 domain name transactions last week for a total of $1.2 million. The top sale was TheRecRoom.com for $89,888. This was clearly an end user purchase, but the domain name’s whois record is protected by privacy.

As for the ones that appear with open whois records…Goldman Sachs bought one of the domain names for its AYCO company. Other buyers include a dog breeder, an RV seller, and a storage company. Click to see the list…

18 End User Domain Name Sales

Wyndham Hotels, Business Insider and 23 and Me buy domain names.

Sedo handled 602 domain name transactions last week for a total of $1.4 million in sales. Among the purchases were some typos and famous brands, but also companies buying up great generics for their industries.

Writer wanted: Joseph Peterson has been writing the end user sales lists for the past month, but the weekly expired domain reports alone are taking up enough of his time. I’m looking for a writer to handle this weekly post. The writer needs to be able to quickly scan data with an eye for end-user domain name sales, and must be able to create the post within 24-48 hours of receiving the data each week. WordPress experience is a plus but not required. Contact me at editor (at) domainnamewire dot com.

Enjoy.wales 795 EUR – UK digital marketing expert Craig Johnson bought this domain name, perhaps for a client.

ImageRights.co.uk 1,500 GBP – ImageRights International, a company that uncovers unlicensed use of photos. It uses the matching .com domain name. Click here to see more end user domain name sales…