Displaying posts under "Domain Sales"
Aruba, which defeated Google and Amazon to win the .cloud top level domain name, discusses why it applied for the domain name and what it plans to do with it.
.Cloud was one of the most applied-for top level domain names, with big names like Amazon.com and Google throwing their hats in the ring.
Which is why many were surprised to see that the winner of the private auction for the domain name was a company they might not have heard of: Aruba S.p.A.
Although nowhere near the size of some of its competitors for .cloud, the Italian company isn’t small, either. Today I had a chance to talk with Eric Sansonny, General Manager at Aruba, about the company and its plans for the domain name. Click here to continue reading…
GMO to use Z.com domain name to fuel global expansion.
GMO Internet, operator of Japan’s largest domain name registrar, has acquired the one letter domain name Z.com for JPY800 million ($6.8 million), the company announced today.
Japanese car manufacturer Nissa sold the domain name, which it previously used to promote its Nissan Z car.
GMO says it’s going to use the domain name, one of only three single letter .com domains available, to accelerate its global market expansion:
As one of only three single-character domain names currently existing in the .com space, Z.com is highly memorable and offers unparalleled marketing opportunity. With over 100 million registrations, .com is one of the most instantly recognizable and easily identifiable domains in the world. Z.com was acquired to spearhead GMO Internet Group global growth strategy, and securing “Z” under the .com Top Level Domain, provides the Group with a powerful tool to build a strong global brand.
The company elaborates on its global brand expansion in a separate release.
In 2010, Verisign worked on a plan to auction off one letter .com domain names, most of which have been unavailable for registration. Although prices would be lower if all were released at once, I wouldn’t be surprised to see Verisign work up a similar plan again in the future.
Many new top level domain names are offering one letter domain names for registration. Donuts has offered some in the range of $400/year.
Dish won a two way race to operate the top level domain name .dot.
Dish DBS, the satellite TV company and owner of Blockbuster, has beaten Google in a public auction for the top level domain .Dot. It paid $700,000 for the rights to the domain name.
You’re not misreading this – the domain name is .dot.
So soon, you might be able to visit Blockbuster at Blockbuster-dot-dot.
In its application for the domain name, Dish said it plans to use the domain name for its own businesses.
Google considered the domain name a “pun”, according to its application:
The purpose of the proposed gTLD, .dot, is to provide the marketplace with a creative alternative gTLD to .com. [Google] believes in the commercial viability of the proposed gTLD, .dot, given the pun of the phrase ʺsecond-level domain name dot dot.”
It’s not a very good pun, if you ask me. It’s apparently dot worth even a million bucks.
An antiquated technology term in .me sells for five figures.
Sedo sold $1 million worth of domain names last week. While this week’s list doesn’t include as many end user buyers as the last one (at least publicly), a lot of smaller businesses bought domain names.
One of the most amusing ones is Telegram.me at $10,000. Now, be honest — if someone told you they registered a domain name with telegram in it, you’d laugh at him. Right? The New Zealand man who sold Telegram.me is laughing all the way to the bank.
Here’s the list of some of last week’s end user sales at the Sedo marketplace: Click here to view the end user sales list
Washington Post article provides more data on about domain name portfolios.
The Washington Post wrote about domain name investor Mike Mann yesterday, and the article sheds more light on the economics or large domain name portfolios. Really, it applies to all domain portfolios, even if you have a small one.
According to the Washington Post article, Mann’s company DomainMarket.com owns 350,000 domain names. He grosses $4 million a year from selling domains from the portfolio.
Right there, you can see a problem. The renewal fees alone on the portfolio are close to $3 million. Click here to continue reading…