New TLD sells for $100,000 plus premium renewal rates.
Consulting firm BearingPoint has paid $100,000 to Minds + Machines for the domain name Net.work, and that’s just for the first year. It will pay an undisclosed premium renewal to continue using it after the first year.
Minds + Machines took a different tack with .work, offering registrations for a just a couple bucks at retail. It also offered up to ten free .work domain names per customer at its own registrar, helping to boost overall registrations to 55,000.
A Minds + Machines spokesperson says the $100,000 sale validates its strategy of offering the domain name for a low price to raise overall awareness of .work and then capitalizing through premium domain name sales.
Net.work does not yet resolve.