Radix tops Google and three others to win .site domain name.
New top level domain name company Radix has secured the .site domain name, the company announced on social media this morning.
That means the company has .website, .site and is still in the running to complete the trifecta with .web.
Particularly interesting is that Google was in the contention set for .site. To my knowledge, the company has been a holdout for participating in private resolution of new TLD contention sets. If Google is now participating, this means many more new TLDs will be resolved without going to ICANN’s auctions of last resort.
.Site was set to be auctioned off by ICANN next month.
Radix competed in a five-way race for .site. In addition to knocking off Google, Radix topped Donuts, Interlink Co and Minds + Machines.
In my opinion, .web is better than .site, which is better than .website. However, it will be a while before .site comes out. And I bet we’re a good year or two from .web coming out, which gives the others a head start.