Another company shuts down its app to focus on the mobile web.
“We’ve got have an app!” – businesses everywhere
But do they, really? Or is an app just a lazy way of making a mobile-friendly website?
I was reminded of this earlier this week when TransUnion canned its TrueIdentity app. The app allowed people to lock/unlock their credit report on TransUnion.
The company said it shut down the app because “we’ve focused on building an enhanced mobile experience on our website”.
Google has also started shutting down its apps. The company terminated its Adsense apps to focus on its mobile experience. Google said it makes more sense to focus its resources on one common platform (the web) rather than three (iOS, Android).
That said, businesses might benefit from maintaining apps because it’s like getting a bookmark on customers’ mobile phones. People are more likely to use a service if they see an icon on their phone whenever they use it.