As with many other Apple product announcements, the name choice ran smack into an existing one.
In this case an Australian firm has already been offering healthcare data services under the company name HealthKit. It also uses the domain HealthKit.com.
While the confusion might seems like a huge blessing, it’s also a big headache, BGR reports.
This isn’t the case of Apple merely not snagging a relevant domain ahead of launching a brand. It’s a case of creating a new brand name that directly conflicts with what could be considered a competitor. You can’t argue Apple wasn’t aware of a company in the space called HealthKit when it created the brand.
I realize that HealthKit isn’t a consumer-facing brand. But everything Apple does is magnified.