Domain Name Wire

Domain Name Wire

  • Marchex end user sales report, part 3

    1. BY - Dec 13, 2012
    2. Domain Sales
    3. 6 Comments

    A belated look at more of Marchex’ end user domain sales.

    Last month I created a three part series about Marchex’ end user domain sales. I was on the road in NYC and scheduled the third part to publish on November 7. But, as WordPress often does, it “missed schedule” and I didn’t notice it until now.

    Call it delayed gratification.

    Here’s my final list of end user domain buys from Marchex’ top 500 list. You can see see other sales here.

    I did the best I could to pin down the actual buyer and sales date with the help of DomainTools’ historical whois.

    Publishing giant Hearst paid $45,000 for LittleAngels.com in 2010 for Roma’s Little Angels show.

    Herbal Zone International Sdn Bhd, owner of HerbalZone.net, bought HerbalZone.com for $27,500 in 2012.

    Marchex sold UltimateRewards.com for $120,000 in 2009. The whois record showed MediaMarket before changing to JP Morgan in 2010.

    I’m confused by the sale of DentalInsurance.com for $40,000. As far back as I can see in whois, this domain has been owned by Kelsey National Corporation.

    Another one that’s interesting is Giggle.com at $250,000. It’s currently owned by Lloyd Group. But the whois as far back as I can see shows the domain was owned by Anything.com.

    Insurance company Mass Mutual bought RetireSmart.com for $50,000 in 2010.

    Publicly traded publishing company Meredith Corporation bought DIYadvice.com for $35,000 in 2009.

    Microsoft bought GetLive.com for $30,000. It’s hard to pin down this transaction, but I’m betting it was in 2006.

    NC2.com was acquired by Fathom Communications in 2009 and is now owned by Navistar, Inc. This may have been a transaction on behalf of Navistar. It sold for $10,000.

    NewEgg.com now owns EastMall.com. It briefly traded hands to someone in China before landing with NewEgg this year. Sales price: $25,000.

    Noodle Education Inc, a startup by one of the founders of Princeton Review, bought Noodle.org for $28,000. Its whois record was protected by a privacy service for many years, so I’m unable to determine when the sale took place.

    Norwegian Air now owns Norwegian.com, but I can tell who first bought it and when. Marchex sold it for $700,000.

    Does Oversee.net count as an end user for acquiring CreditCards.org for $125,000?

    Marchex sold LoveToLearn.com for $50,000. Pearson Education became the owner in 2012, but the whois record showed a different company last year.

    PennWell Corporation currently owns FireApparatus.com. Marchex sold it to Praetorian Group in 2009 for $55,000. As I researched this sale, I found that PennWell bought Fire Apparatus magazine from Praetorian, but then there was a trademark and cybersquatting lawsuit involving this domain name after the sale agreement.

    Procter & Gamble owns ManOfTheHouse.com, which I believe was acquired on its behalf by an agency in 2009 for $25,000.

    Sanofi-Aventis picked up CancerInformation.com for $35,000 in 2009 and MSOneToOne.com for $25,000 in 2012.

    SAY Media bought bought ReadWrite.com for this year for its rebranding of ReadWriteWeb.

    SBNation appears to be working on somethig new. It recently bought TheNext.com for $50,000.

    Office supply store Staples bought MyAdvantage.com for $75,000 in 2011. It isn’t using the domain name.

    Team Express Distributing, LLC picked up BasketballExpress.com for $25,000 in 2010. It owns BaseballExpress.com as well.

    Popular startup accelerator TechStars bought TechStars.com for $20,000 in 2011. It also owns TechStars.org.

    Tradebot Systems Inc paid $30,000 for Tradebot.com in 2009. Prior to buying the domain they used TradebotSystems.com.

    TravelShark bought TelAvivHotels.com for $25,000 in 2010.

    WhitePages.com bought HIYA.com for $22,500 in 2010.

    Glenvista purchased DomainIndex.com for $22,500 in 2011 or 2012 and created a domain name service on the site.

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