Marchex end user sales report, part 3

A belated look at more of Marchex’ end user domain sales.

Last month I created a three part series about Marchex’ end user domain sales. I was on the road in NYC and scheduled the third part to publish on November 7. But, as WordPress often does, it “missed schedule” and I didn’t notice it until now.

Call it delayed gratification.

Here’s my final list of end user domain buys from Marchex’ top 500 list. You can see see other sales here.

I did the best I could to pin down the actual buyer and sales date with the help of DomainTools’ historical whois.

Publishing giant Hearst paid $45,000 for in 2010 for Roma’s Little Angels show.

Herbal Zone International Sdn Bhd, owner of, bought for $27,500 in 2012.

Marchex sold for $120,000 in 2009. The whois record showed MediaMarket before changing to JP Morgan in 2010.

I’m confused by the sale of for $40,000. As far back as I can see in whois, this domain has been owned by Kelsey National Corporation.

Another one that’s interesting is at $250,000. It’s currently owned by Lloyd Group. But the whois as far back as I can see shows the domain was owned by

Insurance company Mass Mutual bought for $50,000 in 2010.

Publicly traded publishing company Meredith Corporation bought for $35,000 in 2009.

Microsoft bought for $30,000. It’s hard to pin down this transaction, but I’m betting it was in 2006. was acquired by Fathom Communications in 2009 and is now owned by Navistar, Inc. This may have been a transaction on behalf of Navistar. It sold for $10,000. now owns It briefly traded hands to someone in China before landing with NewEgg this year. Sales price: $25,000.

Noodle Education Inc, a startup by one of the founders of Princeton Review, bought for $28,000. Its whois record was protected by a privacy service for many years, so I’m unable to determine when the sale took place.

Norwegian Air now owns, but I can tell who first bought it and when. Marchex sold it for $700,000.

Does count as an end user for acquiring for $125,000?

Marchex sold for $50,000. Pearson Education became the owner in 2012, but the whois record showed a different company last year.

PennWell Corporation currently owns Marchex sold it to Praetorian Group in 2009 for $55,000. As I researched this sale, I found that PennWell bought Fire Apparatus magazine from Praetorian, but then there was a trademark and cybersquatting lawsuit involving this domain name after the sale agreement.

Procter & Gamble owns, which I believe was acquired on its behalf by an agency in 2009 for $25,000.

Sanofi-Aventis picked up for $35,000 in 2009 and for $25,000 in 2012.

SAY Media bought bought for this year for its rebranding of ReadWriteWeb.

SBNation appears to be working on somethig new. It recently bought for $50,000.

Office supply store Staples bought for $75,000 in 2011. It isn’t using the domain name.

Team Express Distributing, LLC picked up for $25,000 in 2010. It owns as well.

Popular startup accelerator TechStars bought for $20,000 in 2011. It also owns

Tradebot Systems Inc paid $30,000 for in 2009. Prior to buying the domain they used

TravelShark bought for $25,000 in 2010. bought for $22,500 in 2010.

Glenvista purchased for $22,500 in 2011 or 2012 and created a domain name service on the site.


  1. Derek says Look at the Whois historical. The .com has been owned by Kelsey since the very beginning, and is a major part of their brand.

  2. Derek says

    October 2010, was owned by Marchex. A month later it was under privacy, which is when I assume it sold.

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