A look at Archeo’s revenue numbers.
Marchex just reported earnings for Q4 2012 and the full year.
It sold just $863,000 worth of domain names last quarter, which gave it $6.3 million in domain sales for the year.
Had it already been spun out, its Archeo domain name and directory business would have generated $5.5 million in revenue last quarter without domain sales, which was about the same as the prior quarter.
With domain sales it would have generated $6.4 million in revenue.
Marchex provided unaudited numbers from the would-be Archeo business going back to 2011, and it certainly hasn’t been heading in the right direction.
Revenue in Q4 2011 attributable to Archeo not including domain sales would have been $10.7 million, so it has dropped in half. Revenue with domain sales in 2011 was $54.4 million. In 2012 it was $32.7 million.
Of course, the idea behind spinning out the business is that it will receive the attention it needs and reverse the trend.
As a result of the spin-off, the company will take estimated pre-tax $16.7 million non-cash impairment charge.