It’s left of the dot, but it’s going to benefit from the right of the dot.
When I first saw the press release today about Right of the Dot brokering Sale.com, I had a chuckle. What is a company named “right of the dot” doing selling a domain name that has everything to do with what’s left of the dot?
But really the press release buries the lead: five companies have applied for the .sale top level domain, and you can bet a lot of traffic will go to sale.com once .sale goes live. Just ask the owners of xxx.com what happened with .xxx went live.
Applicants for .sale include Donuts, Top Level Domain Holdings, Frank Schilling’s Uniregistry, Famous Four Media, and Dot-Sale LLC.
I think it would be smart for applicants for top level domains to at least inquire about acquiring the corresponding second level .com domain name. How much it’s worth to them is open to debate, but it certainly falls under the “nice to have” category.