Google Files Patent for Unified Address Bar/Search Box

Company files patent for allowing searches to be conducted in the address bar.

Google (NASDAQ: GOOG) has filed for a patent to allow users to enter either search terms and domain names into a search box (such as an address bar), and having the computer figure out if the search term was meant to be a specific domain name or web site.

Patent application 20090006389 was filed last year and just published by the U.S. Patent and Trademark Office this month. The abstract reads:

Methods and systems allow users to enter natural language terms that describe a particular web site into an address field of a browser instead of a formal URL. The terms are evaluated to determine whether they correspond, with a high likelihood, to a particular web site. If so, this web site may be immediately accessed. If not, a list of search results based on the terms may be displayed by the browser.

For example, if a user types “lands end” into a search box or the browser bar, the computer could decide that the user meant to visit and send them directly there as opposed to delivering search results related to “lands end”.

This type of unified address bar/search box can be found in Google Chrome, the web browser the company launched last year. The patent filing is a continuation of earlier patents for “highlighted confident results” from searches.

It’s unclear if this technology has an impact on direct navigation. If users become used to typing search queries into the address bar, it could boost direct navigation. However, some web browsers append .com to terms typed into the address box. For example, typing baseball would bring you to With search functionality enabled the browser may instead offer search listings.


  1. says

    Considering the amount of people that add the TLD to their search term, this could be a good thing really for domain owners, but that just wouldn’t really make all that much sense for Google as they would loose visitors if I am seeing this correctly.

    It’s one of those, wait and see things I guess.

  2. says

    Could be good for direct navigation.

    Could be good for developed sites that are #1 search result for that term.

    Will dashes matter?

    Could be a typo and TM squatter killer.

  3. GetGoogleChrome says

    Might become the doom of SEO since being in page one of a search result would be worthless, only spot 1 would be valuable.

  4. Duane says

    Could this be the start of paying for “Page Rank” No more SEO? Pay to be in top 10 searchresults?

    To much perfection can backfire just like if you over SEO a Webpage.

    Searchengine users could feel to much big brother and turn there backs on google.

    I see nothing positiv in this deal.

  5. jp says


    Are you sure that “Lands End” could essentially cause a direct navigation? My experience with chrome is that this only happens if someone types “” or any other valid url into the bar.

    As you know I like this bar. Most of my customers can’t figure out how to use the internet and just type in actual domain names into the search box. Don’t forget ovt w/ ext scores, this is where they come from.

  6. jp says


    Interesting, I just pulled up Chrome version and typed in Lands End (with and without quotes) and it went to search results rather than direct navigation.

    I also tried Lands and Lands End com, all search results. I think it is either firefox or that google toolbar may be different. I’ll investigate later on, just got back to work and I’m trying to motivate.

  7. says

    You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

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