Desktop results still show the domain name but mobile results don’t.
Google recently changed its desktop search results to look more like its mobile search results. This includes showing the site’s favicon, second level and top level domain, title, and snippet.
It also bolds the ‘ad’ tag before ads.
I’ll be honest, it’s giving me a headache. The favicons are distracting, and I wonder if it actually makes it harder for people to distinguish organic listings from ads because now all listings have a graphic in front of them.
After the change, Google search liaison Danny Sullivan noted the importance of domain names in search result listings:
Then why don’t you show them in mobile search results?
— DomainNameWire.com (@DomainNameWire) January 20, 2020
But, as you can see from my response, Google still leaves domain names off of mobile search results. So it seems that Google thinks they are important, unless you’re on a mobile device where you’re even more likely to be duped. (Google does show domain names on ads on mobile search.)
If nothing else, Google has certainly elevated the importance of having a good favicon!
Mark Thorpe says
Google should put domains on mobile search as well, especially since Google favors mobile search now over desktop search.
It only makes sense to show the same search results on mobile and desktop search, Google.
Andrew Allemann says
I agree and they do it with the google ads on mobile so why not organic?
Probably because it improves the CTR on the top ad listings at the expenses of organic listings.
Mark Thorpe says
Exactly! I am not sure why Google mobile search does not show domains in organic listings like their desktop search does.
Google mobile search should show the domain name linked to an organic listing like they do with their desktop search.
See below, Andrew.
Hated the icons big time. But i seen those icons in my results the last 2 weeks, but not this week
Mark Thorpe says
I am not seeing the favicons anymore either.
Google has been engaging in a “war on domain names” for a long time now. You can’t even visit “google.com” itself if it’s your homepage on Chrome without being forced into the address bar for search instead of the search box where you want to be. In fact often the search box won’t even function except to force you into the address bar unless you take an extra step to visit google.com again another way.
That’s insane, and such a blatant war on domains.
I may wind up going back to Firefox as my primary because of this now that Firefox has finally unbroken what they previously “fixed” that ruined it for me there after so many years of being mainly with Firefox.
For domainers who are also “truth seekers” only:
So sure – there are doubtless $$$ reasons why google does this, but you guys also have to realize that google is totally in bed with the government, the “deep state,” CIA, etc. As Rick Sanchez said well, “MEDIA YOU CAN’T CONTROL IS MEDIA THAT IS DANGEROUS.” (Rick Sanchez)
And that, internet friends, is also one of the biggest reasons why the goog monster, hugely in bed with “government,” engages in such a huge war on domain names.
Good place to start. Brilliant guy, always includes references, deserves multiple Nobels and Pulitzers:
Scott B. Alliy says
Something wrong with an entity representing your business in a manor of their choice without your consent or approval. Time to fire out of control Big tech giants and gain back control of your business and the internet. Nobody wants to hear the dirty word regulation. Fine! Then just better expect more out of control actions from the monopolistic tech giants. Thats my take
I just see a marketing and analytics company that tries to obfuscate urls. Which makes sense from Google’s perspective, because they often add information to the url.
With goog searches I’ve been doing lately including today – HATE what is going on.
Rahul Rao says
They are planning all about Google AdWords..
It is a very good step for SEO and for Brand sites also.
Samuel Onyike says
I think it’s best to remove domain favicon on with desktop and mobile but keep the name. Not all website fancy the favicon
I agree with samual
I don’t think so I myself fancy the favicon