Company refreshes it brand and removes cows from its logo.
Tucows (NASDAQ: TCX) has changed its branding, including a refreshed logo and website. The two cows that were prominent in Tucows’ old logo have been retired, although the stylized W gives a subtle nod to them.
The company’s name has always been a bit funny. It’s actually short for The Ultimate Collection Of Winsock Software, although the company has changed a lot since its origins.
It’s now the world’s second largest domain name registrar with its brands Enom, OpenSRS, Hover and EPAG. It also sells mobile phone service and broadband through its Ting brand.
The logo is only one part of a refresh that was long overdue. According to a video on the company’s website, prospective employees didn’t really understand what the company did by looking at its site. They also said the website made it look like Tucows was a company of tech people who weren’t tech savvy.