Company refreshes it brand and removes cows from its logo.
Tucows (NASDAQ: TCX) has changed its branding, including a refreshed logo and website. The two cows that were prominent in Tucows’ old logo have been retired, although the stylized W gives a subtle nod to them.
The company’s name has always been a bit funny. It’s actually short for The Ultimate Collection Of Winsock Software, although the company has changed a lot since its origins.
It’s now the world’s second largest domain name registrar with its brands Enom, OpenSRS, Hover and EPAG. It also sells mobile phone service and broadband through its Ting brand.
The logo is only one part of a refresh that was long overdue. According to a video on the company’s website, prospective employees didn’t really understand what the company did by looking at its site. They also said the website made it look like Tucows was a company of tech people who weren’t tech savvy.
With all due respect you have it completely wrong Andrew, the Trump administration threatened tariffs on any tech products related to the Canadian dairy association, hence the disappearing cows. Justin Trudeau offered to have a boxing match with Donald to settle the issue but Trump deferred, something about bone spurs.
Following the herd I see (pun intended), bland and boring logo redesign.
Don’t forget our new friends at Ascio in the list of domains brands.
Cheers!
Now it looks like a company of tech people who aren’t marketing savvy.
The pair of bovines at least told us how to pronounce Tucows. That’s gone now. The stylized W is also unrecognizable.
Go back to the old logo, dump the drawing, and use a calfskin color or mottle for the ‘cows’ lettering.
Moo. Just sayin’.
It’s not April fool’s yet, is it?
That new design got me scratching my head a bit. This does not look like a design by the marketing type.
No, more like somebody with https:// on their mind.
The new logo is a big mistake, especially the stylized W …
The top guys at Tucows are showing they are not exactly webdesign and marketing savvy …
BTW: at the bottom of their new homepage they’re feeling the need to remind us that “Tucows: It’s pronounced “two cows” btw.” …
That says it all … LOL! 😀