New design boosts aftermarket domain name sales.
Last month I spotted that GoDaddy was testing a new For Sale message when showing domain names listed in Afternic. I posited that this could help domain investors sell a lot more domains, and I was right.
The old messages looked like this:
The new messages provides quite a bit more detail:
You’ll notice supporting information about why the domain name is worth more than a standard domain name. Depending on the name and the price, this can include a comparable sale, the valuation and keyword analysis. It also includes a link to a video about premium domains.
After seeing great results in its split test, GoDaddy has completely dropped the old design in favor of the new design.
GoDaddy GM & VP of Aftermarket Paul Nicks shared data with me showing how much better the new design has worked: Click here to continue reading…