Donuts and CentralNic changed their names. Who made the better rebrand?
CentralNic (AIM: TIG) recently changed its brand to Team Internet Group, marking a big change for the large domain name and online advertising firm. It follows another major rebrand in the domain industry when Donuts renamed itself Identity Digital about a year ago.
I’m curious about which rebrand people like the most, so I put together a quick poll. I purposefully left off “I hate them both”. But if you like or hate them both the same, you may choose the third option.
Note: the polling system I used for this post doesn’t seem to work on Safari and some mobile browsers. I’ll fix that next time around. Sorry.