Joe Styler talks about what’s going on with auctions and the aftermarket at GoDaddy.
There have been a lot of changes on GoDaddy’s aftermarket platforms this year. Joe Styler, a product manager for aftermarket, joins us today to talk about some of them. We dig into improvements in the auction experience and he provides some big news about TLD availability in auctions. We also discuss the Uniregistry transition, Lead Center, and a lot of other questions you’ve probably been burning to ask (at least I have!).
Also: Aftermarket TLDs, charm pricing, AI and more.
Sponsor: Sav.com backorders
Podcast: Play in new window | Download (Duration: 35:57 — 28.8MB) | Embed
Subscribe via Apple Podcasts to listen to the Domain Name Wire podcast on your iPhone or iPad, or click play above or download to begin listening. (Listen to previous podcasts here.)
The other thing that grinded my gears is when he justified the price increase at Afternic to 25% by comparing themselves to Squadhelp and saying they do advertising too. Again a flat out lie. Squadhelp is using that higher commission to advertise my name specifically so I am the direct benefactor of that advertising. The only advertising Godaddy and Afternic do is generic advertising for their business. There is a very minimal 000000000001% chance that their brand awareness advertising will yield me a sale I wouldn’t have otherwise gotten. Again the purpose of that ad is to benefit Godaddy and therefore their shareholders not an individual domainer. The purpose of the squadhelp ad is to directly advertise my name period. So it’s no way equivalent.
I get Godaddy has a fiduciary duty to their shareholders not to domainers. But Joe shows a real lack of personal integrity when he lies about the reasons for price increases.
Afternic Lead Center was a great improvement. I
n regards to offers and counter offers between Afternic brokers and potential buyers; add option for ACCEPT/REJECT.
For example, Byrd*com receives an offer of $100K, Afternic seller has BIN of $200K, min. $100K.
A prompt within lead center can be added to allow the seller to automatically ACCEPT or REJECT.
Afternic adding lease to own option is great news, but they must keep the LEAD 5% commission option as well.