What GoDaddy has learned by being a domain investor.
This week we talk with Paul Nicks, GM and VP of Aftermarket at GoDaddy. GoDaddy has become a domain investor by purchasing large portfolios of domain names. The company has learned a lot about selling domain names in this role, and Nicks will share some data and tips to help you sell more domains. We also discuss GoDaddy’s roadmap with Afternic/GoDaddy and how it plans to create a seamless experience in the domain aftermarket. Also: Donuts is growing fast, GoDaddy’s $50 million domain buy, bad three-letter domain cybersquatting decision and more.
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Thanks Andrew. Happy to field your listeners’ questions in the comments.
Thanks for sharing,dear Paul.Learned a lot from it.
Thanks for the informative interview! A couple questions/issues with afternic as I was just doing a bunch of pricing and adding domains. Here are some issues/questions I have:
1) Afternic logs me out after 15mins or so of inactivity. Not a big deal but kind of annoying and caused me to have to re-login and make changes again that I didn’t save immediately.
2) Only being able to see 50 domains per page is way too little, makes Afternic more time consuming to use than other marketplaces. 100 at a time should be doable (I’m sure this isn’t a new request)
3) Many times domains are acquired from other investors and they have already been listed on Afternic at some point. Would it be possible to implement a mechanism to check the whois when domains are submitted and compare it to the whois of account that is submitting for some sort of auto-verification?
Hi Mike, thanks for the feedback. Ensuring that listings don’t get stale is a challenge we are working on.
Good insight Paul. Thanks