Why this company paid $1.6 million for call.com.
Rolf Larsen is no stranger to premium domains. One of his companies, Desktop.com, has already realized the benefits of a powerful one. So when Rolf saw that call.com was available for purchase, he immediately thought of Vkye, a voice over IP company that he’s the chairman of. He brought the opportunity to the company’s lead investor, who initially rejected the idea of buying the domain. But over the course of a few days, he came around, and the company ended up paying $1.6 million for the domain. On today’s show, Rolf explains why the company thought it was worth spending the money on the domain and how it plans to use it. We also get an update on Desktop.com and a new domain-related service Rolf is launching.
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