Neither company extensively used its dot-brand top level domain names.
Two more companies have decided to can their dot-brand top level domain names. Both are in the insurance sector.
Insurance company Esurance notified ICANN on January 9 that it no longer wants the .esurance domain name.
The company didn’t use the domain name much. The only .esurance page indexed in Google (other than the obligatory nic.esurance) is homeowners.esurance. The domain name forwards to a page on esurance.com.
The other company is reinsurance company Scor and its .scor top level domain name. Nic.scor is the only .scor domain name indexed in Google.
.Brand has failed in the marketplace, plenty more extension terminations to come.
Not just .brands have crashed and burned, but all the whole damn gtld program has been taking off like a one-winged dodo bird. This whacked concept just ain’t never gonna fly. Don’t care what you say.
GTLD = Good To Lose Dinero
Agree, though .brand has done the worst, closely followed by GEOs.
These were supposed to be “sure things” and nothing was going to stop every major tech company moving to a .brand. One Rightside employee even claimed Google would move everything to their .brand by 2016.
John McCormac says
Some geo new gTLDs are doing OK. They will never be .COM killers even in their own markets. They are not intended to be. Their main competitor/frenemy is the local ccTLD
A few of the US based GEOs have the same problem as .US in competing with the de facto US ccTLD (.COM). Many of the .BRAND gTLDs were solutions for a problem that does not exist at the same scale today.
Time for multiplexed domain names instead !
Alex Arnold says
Multi track driftint
Alex Arnold says
Multi track drifting!!!
Skale Web says
It is true that a lot of new TLDs haven’t been successful at all.
Its really just economics. The tlds that were short, made sense, and were able to scale and bring costs down like alot of the donuts inventory make sense.
Anthony Bizzocchi says
Hey Jeff. Im new to domain buying, I have 9 or 10 good names , I think. Can you give any advice? I have in cash parking but my goal is add content and sell. One is bitchcops.com which I love and wanna build it up. Thanks
Anthony Bizzocchi says
Another name I own is ftinder.com that my goal is to make into something and eventually sell or flip. Any advice?
Low-Budget Corporations Should Avoid This Top Level Experiments IMO..
And Stick To .COM’s ONLY…
PLUS.. Get The Social Media FB/YT/TWTTR Favourites Like…
.CO, .ME, Etc…
If You Got High-Budgets.. Sure Why Not…
It Can Be Cool For Mill-GenZ Crowd… If Pulled Off By Your Digital Team..
This is a repost of a comment I just made on Elliot’s blog:
I work in Queens and see .NYC constantly on taxis, buses, store fronts, flyers… Also a few times on the radio and TV. The high school I work at has a .NYC domain and 620 of our students have .NYC email addresses that they’re using daily to apply to colleges and internships and to login to GSuite – mindshare and use is not slowing down only growing.
Domains are my side hustle and over the last few years, sales are usually quiet until June through December. This year January was quiet but in February I have the following .NYC sales:
$185 outbound, PayPal – $20 buy
$470 Efty/Escrow – $20 buy
$488 Efty/PayPal – $20 buy
$500 Efty/PayPal – $20 buy
$2888 Afternic – $5 buy (discount reg price)
$13900 Dan.com, originally the offer came through Efty, moved transaction to Dan.com to help with payment plan over 18 months. – $695 buy premium release. Lazslo/Simon at Dan can verify this sale for any doubters.
Also I declined a $800 offer for another .NYC (Doron at Efty can verify) and declined a $500 offer for a .com all in the last few days.
Sure not Mike Mann sales but a solid return so early in the year.
.NYC is truly exceptional.
Even .online couldn’t go much…