Type in a domain name to create a new Spotify playlist, sell something on eBay or open a new GitHub repository.

Google is opening up its .new top level domain name to third parties that wish to use the domain for “action generation.”

The company started using the domain as a shortcut about a year ago. For example, if you type doc.new in your browser, it will create a new Google Doc.

Now, third parties will be able to register .new domains as long as they use them to start an action or workflow.

Some of the companies already on board include:

• Playlist.new: Create a new playlist to add songs on Spotify.
• Story.new: Write on Medium.
• Sell.new: Help people get exactly what they want through eBay.
• Reservation.new: Enter reservation.new to make an OpenTable reservation at the best restaurants near you.
• Webex.new: For an easy, fast, and secure way to start your personal meeting room from any browser, try this shortcut from Cisco Webex.
• Repo.new: Open new GitHub repositories and gists.

The company is running the ICANN-mandated sunrise for trademark holders through January 14. Sunrise registrations do not need to activate an action or workflow.

Companies can start applying for .new domains on December 2. They must create an action or workflow within 100 days of receiving the domain to remain in compliance.

This is one of the more innovative things a company has done with a new top level domain. It also gives emphasis to typing in domains, showing how it’s the most direct way to visit websites.

The problem, as I see it, is that it’s backwards. My wife tells me she loves the docs shortcut, but frequently types new.doc instead of doc.new.