Original owners of domain name send it to the auction block.
Companies interested in acquiring the valuable domain name Fashion.com can now register for the auction at Fashion.com.
The auction will begin October 24 and it follows an unusual format.
It begins with a sealed bid auction process in which bidders can submit a single bid. Once someone bids the secret “buy now” price, that bidder wins the auction so long as no other company submitted a higher bid on the same day. It seems that the most likely scenario of having multiple bidders meet the reserve price on the same day would be on the first day of the auction.
If none of the sealed bids meet the reserve price, the sellers will either accept the highest sealed bid or push the domain to a public auction. The reserve price carries over to the public auction.
Escrow.com is handling the financial side of the auction. It will hold $25,000 bidder deposits and be the escrow for the winning bidder. Amsterdam company Auction-Experts will manage the bidding.
Michael says
It has been $ 10M+ before. I doubt they’ll get anything near that with an auction. The better approach is via relationships at the highest level. A 10M or 50M deal could happen over a cocktail.
snoopy1267 says
The reason why sell side brokers and auctions are used is when something doesn’t sell easily.
This one is similar to Cola.com. Would have done far better ten years ago, today it is dated and the most obvious buyer is a domainer or low quality news/blog site.
Would say $1million-$2million. The name lacks an obvious business case.
Snoopy says
Sellers hire brokers and names get auctioned when the name doesn’t get much interest. This is a trophy name and the obvious buyer is a domainer or low quality news site. Nobody on earth will pay the figure you are talking.
$1million – $2million. The name lacks a clear business case.
John says
1. What should happen: 8 figure minimum
2. What realistically could happen: 8 figures
3. What is it actually worth in terms of a price to pay now to the top end users who could easily afford it? Minimum of 9 figures
4. What would be a complete travesty that should not under any circumstances be allowed: 7 figures
5. What is it really worth to certain end users? “Priceless,” and well beyond 9 figures in terms of counting dollars
One of the most commercially valuable domains in the world ever. I’m the proponent of truth in domaining, who will always tell you when a one word domain is even worth far *less* than domains with 2, 3, 4 words and even sometimes more, so take it from me who is no friend at all to misguided domainer groupthink to begin with.
Had it not been for the lack of truth in domaining by so many cynical dog-eat-dog domainers shooting themselves and everyone else in the foot, 9 figures would actually be a completely realistic expectation now in terms of a price.
John says
PS: not to mention also the harmful reality of the automated “appraisal” services harming the market as well. Can’t neglect to thank them for 9 figures not being a realistic price now too though it should be.
John says
What is EvilBot saying it’s worth, anyway? I haven’t even looked…
John says
PPS: and the most famous “luminaries” in domaining know I’m right. 😉
Jeremy HM Chou says
Fashion.com > Voice.com commercially valued, whom acquired for over 30M USD excluding commission, given it’s one of the largest industry in the world and many countries’ or world’s richest Billionaires are in this industry at one point or another. ZARA, h&m, Uniqlo, LVMH, Richemont…too many to count.
I’m going to root it with:
FASHION.APP
🙂
Best FASHION COMPANY portal >> FASHION.COM
Best FASHION APP portal >> FASHION.APP
snoopy1267 says
Voice.com was a massive over payment, assuming it is actually worth $30million is where your analysis and comparison falls apart.
Fashion.app is worth nothing, looks like it has an enormous renewal fee and if it had a normal renewal it would be worth very low 4 figures max. Let it drop.
Jeremy says
Too bad your comment is worth nothing first of all, since the deal did happen and you think you know better than the buyer and seller? Not really. And secondly, any of my previous deals of .APP are well over low 4 figures USD. Surely you know nothing about what’s of value.
168 says
Tess says : Michael Gleisner /fashion One television LLC,
TM 2016 – Fashion.com
Steve says
Meh . . . won’t reach reserve. That ship sailed more than 10 years ago. Next.
joesaba2014 says
Fashion is one of the keywords that have the highest meaning of all ranges of products and services, from its beginning to the end of time and if I were the owner of this domain, I would now be the first in the list of Famous billionaires in their companies.
Frank says
This domain is easily worth USD 50 million, if not much more.
Compareable to Style.com
From Wikipedia:
Style.com as an e-commerce platform was viewed by many in the industry as a costly mistake with Condé Nast having spent around US$100m on the venture.
Andrew Allemann says
How much do you think style is worth?
Sid says
Less than Fashion
Frank says
Farfetch bought Style.com recently.
Should be hidden somewhere in their Annual Report…
Fran says
Old news news but 12.5M
Mary says
I guess Amazon or Farfetch will be the likely buyers.
Price: 50 to 100 million
Raymond says
The global annual retail sales in fashion would be around $2 trillion per year including footwear and jewellery.
There are the 3 largest global fashion companies as part of 3,000 billion dollars global fashion industry:
1. Louis Vuitton (Moët) : market value – $53.5 billion – 2018 (10% up)
2. Athleisure (Nike) : market value – $36.4 billion – 2018 (6% up)
3. Inditex (Zara, Pull&Bear and Stradivarius) : market value – $28.66 billion – 2018 (3.4% up)
Louis Vuitton may want to spend max 2% of its total market value of the business ie 2% of $53.5 billion dollars or $1.07 billion for Fashion.com as marketing cost.
LV can redirect its organic traffics from Fashion.com to LouisVuitton.com in order to increase 6% from organic traffic and therefore boost sales. LV’s annual revenue will increase from previous 10% to 16% (6% + 10%) growth ie $8.56 billion to $62.06 billion ($53.5b+$8.56b) for the Fashion.com business.
Domain worth / market value x 100 = 2%
D = $53,500,000,000 / 100 x 2
Domain = $1.07 Billion (or 127380 Bitcoin based on 1 BTC = $8400)
https://www.linkedin.com/feed/update/urn:li:activity:6586911752603176960/?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A6586408813358866432%2C6586911663390322688%29&fbclid=IwAR3YzuLIlQFwxzJ-BiMCtmyd6p-ppiUmQk_CqVL8dC38c3cUZr6Oi3nlQAA
https://nameii1.wixsite.com/otcbid/post/otcbid-fashion-com
TTS says
@Raymond: you implying that increase in organic traffic results to direct 1:1 increase in sales. Do you have data to back this up? On your marketing cost assumption – should this not be relative to annual revenue e.g. as for instance R&D per Revenue p.a. Also why 6% increase in organic traffic?
Tabassam Nishat says
Hi All,
Can you please share me the details of buyer of fashion.com as I am researching on it.please guys I’m new in this field and wanted to to know about more.