Adding crypto to a new TLD? Why not.
PeopleBrowsr has sold the top level domain name .best to The Best SAS, a Paris based company led by Cyril Fremont.
According to a release, .best will become “a core component of a core component of a decentralized search optimized social network, where participants will be rewarded with .Best cryptocurrency for reviewing best in class products and services.:
“We are giving the consumer their own domain name, an integrated website where they own the data, and rewards for their contribution to the community. Platforms like ours continue to move negotiating power between reviewers and sellers,” said Cyril Fremont.
It seems that the goal is to have people review products on .best domain names and reward them with the company’s cryptocurrency.
The Best SAS is owned in part by PREMLEAD, an online marketing company creates leads using a network of over 50,000 websites.
I’ll give this idea points for innovation, something that has mostly been lacking when it comes to new top level domain names.
PeopleBrowsr also runs the .CEO domain name and the “dot brand” domain .kred. None of its top level domains have proven successful, with both .CEO and .Best having about 2,500 names in their zone files.
“None of its top level domains have proven successful, with both .CEO and .Best having about 2,500 names in their zone files.” – While this statement may ring true for TLDs selling domains for 99c, .CEO and .Best have a std price of $99 with premiums up to $5k.
We wish Cyril and the Premlead team success on their new venture!
They would be unlikely to have more 100-200k revenue a year and the extension has had stagnant growth for a couple of years. Would be deeply in the red and probably not worth anything as a business.
Right, so even at $100 retail and let’s say $60 wholesale, that’s very low six figures of annual revenue.
Yep, it would probably work for say Donuts where they might be able to get the annual costs down to $50k. for anyone else I can’t see it working.
Would someone like Donuts even bother though given the likely revenue? As Rick Schwartz said about .best it is backwards. It should be at the front, not the back.
Not the .best move
Lol
The new business plan is nonsense (paid reviews with token payments) so I wonder just how cheaply it was sold? Was this a firesale situation? Did they pay anything?
As Rick, the King, would say:
Ass backwards.