Adding crypto to a new TLD? Why not.

PeopleBrowsr has sold the top level domain name .best to The Best SAS, a Paris based company led by Cyril Fremont.

According to a release, .best will become “a core component of a core component of a decentralized search optimized social network, where participants will be rewarded with .Best cryptocurrency for reviewing best in class products and services.:

“We are giving the consumer their own domain name, an integrated website where they own the data, and rewards for their contribution to the community. Platforms like ours continue to move negotiating power between reviewers and sellers,” said Cyril Fremont.

It seems that the goal is to have people review products on .best domain names and reward them with the company’s cryptocurrency.

The Best SAS is owned in part by PREMLEAD, an online marketing company creates leads using a network of over 50,000 websites.

I’ll give this idea points for innovation, something that has mostly been lacking when it comes to new top level domain names.

PeopleBrowsr also runs the .CEO domain name and the “dot brand” domain .kred. None of its top level domains have proven successful, with both .CEO and .Best having about 2,500 names in their zone files.